Marketing and Retail

SIG Chair Karise Hutchinson

As a forum for those engaged in Marketing and Retail research, the Retail and Marketing SIG exists to encourage debate in these disciplines from both theoretical and practice based perspectives. Through reporting and disseminating the latest thinking, the SIG seeks to develop the level of knowledge and clarity of understanding applied to a broad cross-section of activities. It also seeks to generate future themes of enquiry, collaborative research projects and development of theory.
 

Relevance of the SIG

Given the diversity, complexity and size of the Marketing and Retail industries, as well as the variety of management activities that they embrace, the SIG’s chair and committee welcome contributions and involvement from a range of academics and practitioners. Previous BAM conferences have attracted a significant number of developmental and full papers with presentations illustrating a diversity of interests, wide ranging methodological considerations and international as well as domestic applications. Given the SIG seeks to reflect both the supply and demand of goods and services; contributions ranging from logistics through to all aspects of consumer behaviour and marketing are welcomed. Practitioner engagement is of major importance and part of our mission is to stimulate discussion and the ultimately the cross-fertilization of ideas and new knowledge.
 

Objectives

• To present the latest research in retail and marketing;
• To facilitate the exchange of ideas, develop new knowledge and contribute to the emerging literature;
• To bring together specialists across various retailing and marketing related disciplines;
• To create an avenue for publications;
• To provide opportunity for doctoral students to present their ideas and develop their knowledge;
• To enable networking;
• To foster engagement and exchanges with practitioners across all related fields;
• To help to develop and set down priority themes for research in retail and marketing;
• To provide support for bidding to research councils funding.
   

The SIG meets twice per year; once at the main BAM conference and again at a different venue in March/April time as a discussion forum with invited guest speakers, to enable insight from both academic and practitioner perspectives. If you wish to join the diverse and expanding community of marketing and retail academics, please contact the SIG chair with an expression of interest.

Research

The SIG welcomes research in the following areas, among other marketing and retailing topics:
 

• Consumer behaviour;
• E-Tailing and multi-channel delivery;
• Political marketing
• Environmental considerations
• HRM in retailing
• Healthcare marketing
• Internationalization;
• Globalization issues
• Location and out-of-town retailing;
• Merchandising (retail operations);
• Pricing;
• Promotion and visual merchandising;
• Segmentation, targeting and positioning;
• Services in retailing and the retailing of services;
• Customer management and service quality
• Strategy and planning;
• Supply chain management and logistics
• Social marketing
   

Committee Members

SIG Chair

• Dr Karise Hutchinson, University of Ulster - kc.hutchinson@ulster.ac.uk

PR Co-ordinator

• Dr Andrew J. Newman, Salford Business School - a.j.newman@salford.ac.uk

SIG Secretary

• Dr Phil Megicks, University of Plymouth - phil.megicks@plymouth.ac.uk

Doctoral Researchers Representative

• Dr Frances Gunn, Ted Rogers School of Retail Management

Website

• Dr. Anthony Kent, University of the Arts