Turning Customer Experience into a Compelling Quest

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Description

Andy Murray was appointed to the role of Chief Customer Officer for Asda in February 2016. Previously Walmart’s Senior Vice President of Creative and Customer Experience, Andy joined Asda to overhaul the merchandising and value proposition and to transform the stores.
While at Walmart, Andy led the design of the new Walmart supercentre prototypes and delivered a new advertising approach.
Andy previously held a variety of senior marketing and technology roles, as well as founding his own pioneering international shopper marketing agency, Saatchi & Saatchi X.
Andy is a retail marketing expert with a strong understanding of global trends, creative marketing and customer shopping habits.
He also inspired and chaired the University of Arkansas Centre for Retailing Emerging Trends Conference. For the last 15 years, Andy has been a member of the Soderquist Centre for leadership and ethics’ advisory board.
Andy currently serves as Chairman of the Asda Foundation, one of UK’s largest corporate foundations. He is also Chair of the Cambridge Institute for Sustainability Leadership, Natural Capital Impact Group, which is composed of companies who are aiming to measure and value their impact on natural capital (by diversity, soil and water).
Schedule
18:00 - Arrival – Canapes and Networking
19:00 - Lecture including Q&A
20:00 - Drinks reception
20:30 - Close
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When

Wednesday 26th February 2020 18.00 - Stoddart Building, Arundel Gate, Sheffield

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Who Should Attend

The lecture is part of a programme of lectures delivered by influential speakers, specifically chosen for their expertise in key industries aligned to Business and Management. Business practitioners, academics and students at undergraduate, postgraduate and doctoral level should attend.

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Benefits of Attendance

Provide insight into the wealth of experience as a board member of Asda, Walmart and Saatchi and Saatchi
Latest developments in retailing in times where the industry is having to rise to unprecedented challenges
Understanding of the growing importance of the shopper and the customer experience

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Location

Sheffield Hallam University,
Sheffield Business School,
City Campus
Stoddart Building
Arundel Gate,
Sheffield,
S1 1WB

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Speakers

Andy Murray from Asda.
Andy Murray leads Asda's customer function, responsible for marketing, customer experience and corporate affairs. Prior to joining Asda in early 2016, Andy was Walmart's Senior Vice President, Creative and Customer Experience for its US business.
Andy is considered a global retail expert, and marketer being the founder of Saatchi and Saatchi X, a pioneering shopper marketing agency, as well as holding senior roles with Hallmark and Proctor & Gamble. Andy has over 26 years experience in global retail.

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Provider Information

Sheffield Hallam University (Sheffield Management Lecture Series)

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Contact

Michael Benson
Academic / BAM Marketing & Retail SIG Committee Member
Sheffield Hallam University
m.benson@shu.ac.uk
07780 188538

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Event Price

FREE
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Book Now

Booking deadline: 26th February 2020


 

26th February 2020
Event Information
Product Code
Event Provider Sheffield Hallam University (Sheffield Management Lecture Series)
Date / Time Wednesday 26th February 2020 18.00 - Stoddart Building, Arundel Gate, Sheffield
Venue
Event Type
Target Audience All Levels
Price FREE
Booking Deadline 26 February 2020
Link to Booking Form https://andymurray.eventbrite.co.uk
Contact
Delegate List Available?

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