Unusual Research Methodologies: The Paths Less Trodden



In our BAM 2020 Project Experiences Associated Event back in September the Editors-in-Chiefs of the leading journals in our field (IJPM, PMJ, IJMPB) expressed their concerns about the limited variety of research methods utilised in project studies. Following their plea for more diversity we would like to facilitate a discussion around this topic and 'explore paths less trodden' in terms of research methods. A key element of this event will also be networking as we have noted that this is something which we all have lacked over the last few months of virtual working.

After a scene setting by Prof Naomi Brookes and Dr Christine Unterhitzenberger (track co-chairs), Prof Tyson Browning, Editor-in-Chief of the Journal of Operations Management (JOM, ABS 4*), will share with us the expectations towards research methods for JOM followed by a Q&A. We will the hold a 20 minute coffee networking break in small groups 
followed by four ‘soundbites’, i.e. short 10 minutes presentations which will introduce research methods rarely used in project studies. This will again be followed by a 20 minutes coffee networking break and we will then invite an editor's comment and closing remarks.

14:00 - 14:20 Scene setting (Prof Naomi Brookes and Dr Christine Unterhitzenberger)
14:20 - 15:00 Research methods for JOM (Prof Tyson Browning, Editor-in-Chief Journal of Operations Management)
15:00 - 15:20 Coffee networking break
15:20 - 16:00 Soundbites
16:00 - 16:20 Coffee networking break
16:20 - 16:40 Editor's comments
16:40 - 16:45 Closing remarks (Prof Naomi Brookes and Dr Christine Unterhitzenberger)

The ‘soundbites’ will introduce the following unusual methods and will encourage us to explore ‘paths less trodden’: New ways of seeing: The use of Big Data, AI and Video by Prof Katy Mason

  Online naturalistic inquiry: Advantages and Avenues for Research by Dr Johan Ninan

  Narrative analysis by Prof Graham Winch and Dr Natalya Sergeeva

  Take a Walk on the Wild Side (You Might Like It) – Lessons from an Action Researcher by Dr Paul         





This event will take place on Thursday, 3 December 2020, between 14:00 and 16:45 UK time.

Image by Jan Alexander


Who Should Attend?

Our target audience is the project management. This event will be beneficial to a variety of people ranging from doctoral candidates/ECRs to more senior and experienced researchers.


Benefits of Attendance

  • Insight into innovative research methods
  • Finding out about expectations towards research methods for a leading journal in the sector
  • Virtual networking with the project management community



This is an online event, held on the WMG, University of Warwick MS Teams platform.



Prof Tyson Browning

Prof. Tyson R. Browning is an internationally recognized researcher, educator, and consultant. He is a full Professor of Operations Management in the Neeley School of Business at Texas Christian University, where he conducts research on managing complex projects (integrating managerial and engineering perspectives) and teaches MBA courses on project management, operations management, risk management, and process improvement. Prior to joining TCU in 2003, he worked for Lockheed Martin, the Lean Aerospace Initiative at the Massachusetts Institute of Technology (MIT), Honeywell Space Systems, and Los Alamos National Laboratory.  He earned a B.S. in Engineering Physics from Abilene Christian University before two Master’s degrees and a Ph.D. from MIT. Having previously served as a Department or Associate Editor for three journals, he is currently co-Editor-in-Chief of the Journal of Operations Management.

Prof Katy Mason

Prof Katy Mason is a Professor of Markets, Marketing and Management at Lancaster University Management School and an international scholar in the sociology of markets and management , with research outputs in specialist marketing and general management journals. She is an AIM Management Practices Fellow, AcSS Fellow, and Cabinet Office Policy Fellow. Her work is published in FT50 listed and practitioner journals. She plays a leading role in the wider international academic community and is currently the Chair of the British Academy of Management: an international learned society with over 2000 members worldwide.

Prof Graham Winch

Prof Graham Winch is Professor of Project Management at the Alliance Manchester Business School. Prior to joining UMIST in 2001, he taught at the Bartlett School of Graduate Studies at University College London and researched at Warwick University Business School, where he obtained his PhD, and Imperial College London. He was Visiting Professor at the Danish Technical University from 2000-2001, Visiting Professor at Copenhagen Business School 2006-2009, and Chalmers University 2011-2012. He is a graduate in sociology and politics from the University of York. Graham is a member of the  Peer Review College, Engineering and Physical Sciences Research Council. He has also been an advisor on construction innovation policy to the Dutch, French, and UK governments, and is presently a member of the Editorial Advisory Committee of the International Journal for Project Management.

Dr Natalya Sergeeva

Dr Natalya Sergeeva is Associate Professor in the Management of Projects at UCL and an academic and consultant in the management of innovation in project-based firms and projects. She holds a PhD degree in the subject of innovation narratives in the built environment. Natalya has industrial experience in managing large water-supply firm and its projects. She is actively engaging with professionals in the construction and infrastructure sectors and regularly participates in the industrial and corporate events. The main methodological approach Natalya uses in her research is narrative interviews, semi-structures interviews, field notes and participant observations. Natalya's research interests include innovation narratives and their interactions at policy and firm levels, innovation leadership in firms and projects.

Dr Johan Ninan

Dr Johan Ninan is an Assistant Professor at the Indian Institute of Technology Guwahati (IIT-G). He did his post-doc from University College London (UCL) and his Ph.D. jointly from the University of Technology Sydney (UTS) and Indian Institute of Technology Madras (IIT-M). His research focuses on stakeholder engagement, innovation, coordination, and project organizing with an emphasis on the role of social media and other digital media. He has won the 2020 Global Young Research Award from the International Project Management Association (IPMA) and the 2020 paper of the year award from the Association for Project Management (APM). 

Dr Paul Snowdon

Dr Paul Snowdon is an engineer, an entrepreneur, and an applied business researcher.  He is the Founder & CEO of Working Theory, a consultancy that connects ‘best science’ with ‘best practice’ in the fields of leadership, team performance, and workplace coaching.  He is also an Assistant Professor at Huron University College (Western University) in Canada, and designs custom Executive Education programs at the Rotman School of Management, University of Toronto.  He completed his DBA at the Henley Business School, University of Reading.


Provider Information

BAM Project Experiences Track and the WMG, University of Warwick



Please contact the BAM Office at eventsandnetworks@bam.ac.uk with any queries about this event.


Event Fee 

BAM Members: Free

Non-BAM Members: £25



Please note when registering to this specific event, you give us your consent to share your email address with the platform provider the WMG, Warwick University to provide you with access to the online event platform. Joining details will be sent to you after the registration deadline passes. The registration deadline for this event is end of day on 26 November 2020. This event is capped and therefore only has limited spaces. To avoid disappointment, please make sure you register as soon as possible. 

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Non-BAM Members 

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1. Create a Non-BAM Member Account at Stay Informed.

2. Log into your account and proceed with the registration for the event.

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Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


3rd December 2020
BAM Members (*when purchasing this ticket, you give us consent to share your email address with the platform provider the WMG, Warwick University to provide you with access to the online event platform) £ 0.00
Non-BAM Members (*when purchasing this ticket, you give us consent to share your email address with the platform provider the WMG, Warwick University to provide you with access to the online event platform) £ 25.00
Event Information
Product Code
Event Provider
Date / Time 3 December 2020, 14:00- 16:45
Venue Online event
Event Type
Target Audience
Price BAM Members: Free / Non-BAM Members: £25
Booking Deadline
Link to Booking Form
Contact For more information on this event please contact the BAM Office on +44(0)2073837770, or at omihut@bam.ac.uk.
Delegate List Available? No

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