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Description

Is marketing under threat? Join Professor Malcolm McDonald, the “marketing as practice” research team, industry experts and fellow academics to find out!

We’ll be discussing, with practitioners, if Marketers have to: change for their organisations to build new marketing capabilities; re-invent their roles to remain relevant; find new ways of making a valued contribution to their organisation; manage in a different way to respond to an organisational climate characterised by increasing tension and potential conflict.

Join us for a full day conference (10.00 to 16.30), including lunch, to participate in what is sure to be a “lively” debate and set of workshops looking at the future shape of the marketing profession.

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When

 12th June 2019

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Who Should Attend

Academics and future academics who have an interest in practitioners and the practices of marketing

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Benefits of Attendance

  • Gain an understanding of the challenges marketing practitioners face in practicing their profession.
  • ·Meet and discuss these challenges with members of the Chartered Institute of Marketing
  • Put your own research area into a “practice” context

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Location

Aston Business School,
Aston Triangle,
Birmingham,
B4 7ET

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Speakers

Session 1 – Marketing’s Influence
Marketing-under-threat?
(Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School)

Keynote: The future of marketing: a dark cloud ? or the brightest star in the firmament? (Professor Malcolm McDonald, Emeritus Professor, Aston Business School)

Session 2 – Changing our thinking
Marketing capabilities: how do we get it right?
(David Glik, owner of David Glik Brands and Aston University Alumni)

Moving on from technical myopia!
(Dr Chris Richardson, Marketing and Strategy Group, Aston Business School)

Session 3 – Professional Development Workshops
Share and discuss your ideas, insight and best practice with other marketers on three important issues that aren’t to be found in the Marketing text books:

  • Competing for the customer (Dr Keith Glanfield)
  • Tool development: (Dr Gary Burke)
  • Behavioural competences: (Dr Chris Richardson)

Session 4 – Changing our practice
“Taking back our profession?” and plenary discussion
(Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School)

Chartered Institute of Marketing and the future of the profession
(Maggie Jones, Director of Qualifications and Partnerships)

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Provider Information

BAM M&R SIG and The Chartered Institute of Marketing (at Aston Business School)

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Contact

For specific information about this event please contact the workshop facilitator(s): Keith Glanfield -  k.glanfield2@aston.ac.uk

For general enquiries please contact Linh Dang at the BAM Office on +44(0)2073837770, or at eventsofficer@bam.ac.uk.

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Event Fee 

£25.00, including lunch

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Registration

Booking deadline: 10th June
 

 

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Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.
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12th June 2019   to   5:00 PM
Event registration fee £ 25.00
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