Overtourism: Finding Sustainable Development Solutions and Tackling Paradox





Some would argue we are approaching the precipice of oblivion regarding our planet. Now is the time for dynamic change and action. The Sustainable Development Goals (SDGs UN) provides a working blueprint of far reaching goals and targets in an attempt to achieve a more sustainable future for us all. This event focuses on one particular area of relevance: Overtourism. Yet, the event may be of interest in general to those with a passion and interest for creating sustainable change for organisations. Indeed, the SDGs should be a consideration, focus and/or challenge for all BAM members and organisations.


Overtourism (and tourismphobia/ anti-tourism movements) is a growing phenomenon. Recent news examples, including the immense queuing up Mount Everest and Iceland’s closing of the canyon of Fjaorargljufur due to damage caused by an ever-increasing number of visitors, reflects the expanding media focus. Yet, SDG 11, to “Strengthen efforts to protect and safeguard the world’s cultural and natural heritage”, clearly highlights the pressing need to take action and adjust values and mindsets to achieve real change.


This BAM event seeks to discuss and work towards responsible solutions for addressing an emerging tourism paradox: the balance between a tourist destination thriving economically and fulfilling the requirements of local residents and protecting a cultural and natural heritage. Participants will engage with specialists both from academia and the tourism industry with a view to bringing theory and practice together. Dynamic change and action going forward is our primary focus throughout the event. Participants will also be encouraged to share their experiences and ideas with a common focus towards fulfilling the requirements of all stakeholders involved in tourism operations (with a direct focus on SDG 11). We will contemplate how the SDGs are managed within business and hopefully provide inspiration for such management practices within and beyond the tourism industry.


The event mixes academic and practitioner speakers with the hope of celebrating and inspiring change that focuses on the phenomenon of Overtourism. We want such change to be sustainable and responsible as per the values of BAM, the Sustainable and Responsible Business SIG and the University of Winchester (a PRME Champion). The interactive session towards the end of the schedule is designed to consider a paradox framework to enable Janusian thinking that can generate solutions that benefits all stakeholders involved



Wednesday 4th December 2019, 12-6pm


Who Should Attend

We welcome academics and practitioners at all levels. The event could be of particular interest to those working in tourism (either in industry or academia), as well as those generally interested in addressing Sustainable Development Goals (SDGs) and the Principles of Responsible Management Education. We welcome managers, project leaders or others with relevant responsibility that might be struggling or succeeding in their attempts to create sustainable change within their organisations. We also welcome early career researchers or doctoral students who are looking for guidance, networks or inspiration within their work.


Benefits of Attendance

  • To better understand and explore the phenomenon of Overtourism
  • To gain and bring together academic and practitioner insights on Overtourism
  • To share experiences and highlight ideas and innovations for solutions that address an emerging paradox in tourism – an industry with a Janus-faced character (see Sanchez & Adam, 2008) – with a particular focus on SDG 11
  • To inspire knowledge exchange with a view to teaching/inspiring others beyond this industry/event



University of Winchester Business School, West Downs Quarter, Romsey Road, SO22 5HT



  • 12-12.30: Registration and refreshments
  • 12.30-12.45: Opening address and purpose of the day
  • 12.45-1.30: Prof Jillian Rickly, University of Nottingham, “Authenticity and Overtourism”
  • 1.30-2.15: Dr Paul Spencer, Winchester Bid, “Tourism development in Winchester and the challenge of keeping local residents satisfied”
  • 2.15-2.45: Extended break and networking session
  • 2.45-3.30: Dr Jim Butcher, Canterbury Christ Church University, “Ethical tourism”
  • 3.30-4.15: Anthony Climpson OBE, DMO New Forest, “The New Forest: A responsible future for a very popular destination”
  • 4.15-4.30: Short break
  • 4.30-5.15: Interactive workshop – Sharing good practice on and creating solutions for the challenge of Overtourism (led by Dr Hugues Seraphin and Dr Simon Smith). Bringing together ideas from the day and moving beyond this event
  • 5.15-6.00: Bringing the event to a close, but allowing space for extended networking and discussion


Provider Information

BAM (British Academy of Management) Sustainable and Responsible Business SIG

Hoare Centre for Responsible Management (HCfRM), University of Winchester Business School



For specific information about this event, please contact the event organisers:

Dr Simon M Smith (Simon.Smith@winchester.ac.uk), and/or,

Dr Hugues Seraphin (Hugues.Seraphin@winchester.ac.uk)

For general enquiries, please contact Raluca Stroe at eventsandnetworks@bam.ac.uk or on 02073837770


Event Fee 

BAM Member - £10

Non-BAM Member - £15


If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM membership




Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


4th December 2019
BAM Member £ 10.00
Non-BAM Member £ 15.00
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