Sustainability & Responsibility in Business: How can SMEs engage better?



There is a considerable gap in research on corporate social responsibility (CSR) within SMEs, with a scarcity of knowledge concerning responsible business and sustainability which takes into account the nature of and, role of stakeholders of SMEs. While certification and traceability schemes tend to address the needs of large corporates who have considerable budgets, this is much more difficult for smaller firms.

Research related to ethical decision making falls mainly within the domain of large organization studies where decisions are made by managers of large departments with formalized business structures. Social enterprise and values-driven leadership in social enterprises provides a further salient area to study and the role of the entrepreneur in not-for-profits and, in for profit high growth organizations.

Hence, the role of responsible business and CSR within small businesses is becoming an emerging new field of research (Hoogendoorn, Guerra, and Zwan 2015; Soundararajan, Jamali, and Spence 2017) yet, the complexities, concerns and outcomes for small businesses are little understood. Ideas for topics include, but are not restricted to, the following:

  • The benefits and challenges for smaller enterprises in implementing sustainable practices.
  • How do SMEs contribute to sustainability? Why do small businesses matter (in this context)?
  • The role of sales driven marketing and responsible business
  • Digital marketing and ethics related to entrepreneurial decision making and practice.
  • The Consumer-Entrepreneur relationship and trust; how can entrepreneurs act responsibly?
  • Social enterprise and free will-how can entrepreneurial leadership play a role in value creation activities in social contexts?
  • CSR in SMEs, do the role of a firms’ stakeholders and their networks play a role?

Key dates:

  • Abstract submission deadline, 2 March 2020

Image by Aleksandar Pasaric 


We continue to monitor the official advice from the UK Government regarding the current Covid-19 virus situation. At the moment that advice does not impact on our events. However, if the advice should change, we may need to cancel, move online, or reschedule events at short notice, so we strongly advise you to bear this possibility in mind when booking travel and/or accommodation, as we will be unable to reimburse you for these.

We will, of course, refund fees paid for any events that we need to cancel. Where we have rescheduled an event, we will also refund individuals who are, as a result, unable to participate. We will contact registered delegates to inform them of their options if such a situation should arise. We will also refund fees if official advice means that you are unable to attend owing to official travel restrictions or official advice to self-isolate; if this situation applies to you, please contact the BAM office.



2nd April 2020 9.00am- 5.00pm


Who Should Attend

Academics, entrepreneurs and PhD students who are interested in developing new knowledge on responsible business and sustainability issues. There is an opportunity to present papers and discuss exciting new avenues of research for publication and impact in the SME context.


Benefits of Attendance

Identifying and developing new research avenues in the area of responsibility and sustainability.
Networking with both SIGs to identify new streams of research in an important new area where there is a global government agenda for change.
Ability to identify what is most relevant, difficult and challenging to smaller businesses and to develop research with most impact.



Birmingham Business School
University of Birmingham
B15 2TY


Paper Submission Details

Please submit a 2 page abstract.
First page author names, contact details and affiliations only.
Abstract second page 11 size font times new roman.
Submit to Dr Rosalind Jones

Deadline for abstracts 2 March 2020 (papers double blinded peer review)








Provider Information

Joint Colloquium- Entrepreneurship SIG, BAM and the Entrepreneurial & Small Business Marketing SIG of the Academy of Marketing.

The event will be hosted by Birmingham Business School, the University of Birmingham



Edgbaston Park Hotel (discounted rate) on campus
Lucas House on campus.


Travel Information

The University of Birmingham has excellent contact links including it's own train station, 'University' 2 stops from Birmingham New Street and not far from Birmingham International Airport.
Road links are excellent and there is free paring for those staying overnight at the hotels.


Additional Information

We are holding an evening dinner the evening before the event in Birmingham for fun and networking. If you would like to attend please let us know and we will book you a place. We would love to see you there.
Delegates pay for their own evening meal.



For specific information about this event please contact the workshop facilitator(s): Dr Rosalind Jones -

For general enquiries please contact the BAM Office on +44(0)2073837770, or at


Event Fee 

£50 non members
£30 members
£10 PhD students (full time)



Booking deadline: Friday 20th March 2020


BAM Members 

Log into your account and proceed with the registration for the event.


Non-BAM Members 

Please follow the steps below: 

1. Create a Non-BAM Member Account at Stay Informed.

2. Complete your registration by logging into your account and proceed with the registration for the event.


If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM membership.




Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


2nd April 2020
BAM Member £ 30.00
Non-BAM Member £ 50.00
PhD Student £ 10.00
Event Information
Product Code 415359
Event Provider Joint Colloquium- Entrepreneurship SIG, BAM and the Entrepreneurial & Small Business Marketing SIG of the Academy of Marketing
Date / Time 2nd April 2020 9.00am- 5.00pm
Venue Birmingham Business School University of Birmingham Edgbaston Birmingham B15 2TY
Event Type Symposia
Target Audience All Levels
Price £50 non members £30 members £10 PhD students (full time)
Booking Deadline 20 March 2020
Link to Booking Form
Contact Dr Rosalind Jones -
Delegate List Available?

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