Strategic Visions and Future Business Models: Exploring Future Technology, Smartness, Creative Science Prototyping and Consumer Technological Landscapes



The aim of this workshop is to interactively explore future technology/smartness imaginings; how organizations will be working to different business models in the future, and how to prepare for this. The workshop will be hosted by the new SIG (Special Interest Group) in Strategy which was launched at the BAM conference in September 2012. The Strategy SIG aims to provide a forum for discussion on the topic of strategy within the BAM community, and to enable members to keep in touch with the contemporary debates on the topic of strategy.

We are therefore delighted to host this workshop which addresses key topics around strategic visioning and foresight. We would like to thank Dr Gary Graham (University of Leeds) and David Lopez (University of Exeter) for their hard work in organising this event. We also acknowledge the kind support and strategic prototyping expertise of Prof. Vic Callaghan (University of Essex) in the development of this event.

In 1999, Richard Slaughter defined strategic foresight as “the ability to create and maintain a high-quality, coherent and functional forward view, and to use the insights arising in useful organisational ways”. In a special issue of Long Range Planning (2010) on current and future business models, David Teece and Charles Baden Fuller pointed to the critical need for firms to focus their resources on achieving synergy between their strategy, business model and technological innovation if they are to achieve sustained competitive advantage in future smart city business landscapes.

Therefore the themes of our one-day event concern strategy and innovation, strategic foresight, radical innovation and prototypes. Our objective is to interactively explore these issues with participants, with a view to advancing research practice and increasing our understanding of encompassing creative fictional prototypes and futuristic business models in strategic innovation and foresight planning. Creative science prototyping seeks to bring together the interdisciplinary creativity of the arts (writers and artists), media, social scientists, and business and management theorists with technologists, engineers and scientists in the process of business model, technological and product innovation. Its goal is to short-cut and jump-start the business model/strategy innovation process. In essence the workshop is focused on the development of future models/products/services through an innovation process, which combines the pragmatic views of consumers, creativity of writers/artists/philosophers with the ‘harder’ technological visions and prototype designs of business planners, product designers and consumer architect specialists. The central focus of the day’s activities will be to stress the critical role that imagination and creativity can and does play in business model and strategy formulation.

The workshop includes a keynote talk by the Department for Business, Innovation and Skills on current and future innovation policy in the UK, a joint panel session by three EPSRC Digital Economy themed leaders, an in-depth look by SPRU at interdisciplinary research, two case studies, one from Yorkshire Water and one from Intel, bringing together both academic and practitioner perspectives and experiences, with a combination of formal presentations, facilitated small group discussions and informal networking opportunities.

The day concludes with a review of the implications for further research, funding applications and journal articles considering the role of future business models and strategic visions.



This event will take place on the 6th February 2013 from 9.30 to 16.30.


Who Should Attend

Those interested in strategy and innovation, strategic foresight, radical innovation and prototypes.


Benefits of Attendance

1. Excellent speakers
2. Diverse interdisciplinary perspectives from leading international scholars and practitioners
3. Opportunities to discuss future research funding applications, special issues and journal articles



BAM Office,
137 Euston Road,



Paul Mason, Head of Development, Technology Strategy Board

Prof. Roger Maull (University of Exeter), EPSRC Digital Economy NEMODE (New Economic Models in the Digital Economy)

Dr. Helen Thornham (University of Leeds), EPSRC Digital Economy Communities and Culture +

Prof. Catherine Mulligan (Imperial College, London), EPSRC, Sustainable Society

Dr. Paul Nightingale, SPRU (Science and Technology Policy Research), University of Sussex

Prof. Ted Fuller, University of Lincoln

Geoff Nelder, British Science Fiction Association (BSFA)

Dr. Rashid Mehmood, University of Huddersfield

Rosie Oliver, British Science Fiction Association (BSFA)

Paul Raven, Pennine Water Group

Brian David Johnson, Intel Corporation

Prof. Vic Callaghan, University of Essex



9.30 – 10.00           Arrival and Coffee/Refreshments

10.00 – 10.05         Welcome and Introduction to the Day (Maureen Meadows, David Lopez-Berzosa and Gary Graham)

10.05 – 10.45         Plenary Session by Paul Mason (Technology Strategy Board) Future Technology Opportunities for the UK

10.45 – 11.00         Coffee break/networking

11.00 – 11.45          EPSRC Digital Economy Panel Q/A Chaired by Maureen Meadows (OU).

11.45 –  12.30         Paul Nightingale: Research Policy – The Pro’s and Cons of Interdisciplinary Research

12.30 – 1.00            Lunch

1.00 -  1.30              Ted Fuller (Editor of the Journal Futures) The Aims and Scope of Futures and Strategic Foresight Research

1.30 – 2.00              Geoff Nelder: Auditory Crescendo

2.00 – 2.30              Rashid Mehmood: Smart Cities: Technologies, Systems and Services

2.30 -  3.00              Coffee/networking

3.00 – 4.00              Rosie Oliver and Paul Raven: Short-cutting/Jump-starting the innovation process – the Case of Energy

4.00 – 5.00              Brian David Johnson and Vic Callaghan: The Science Fiction Prototyping Process: the Intel Case Study

5.00 – 5.15              Review of the day/next steps (Gary Graham/David Lopez/Maureen Meadows)



For more information on this event please contact Miriam Karim in the BAM Office on +44(0)2073837770, or at


Event Price

The price of this event for BAM Members is: £50

The event is only available to BAM members. If you are not a BAM member please click here to see all the membership benefits, or click here to join now.


Book Now

If you are a BAM member, then please ensure that you are logged in (using the login box at the top of the screen) then click the following link to register.



Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


6th February 2013 through  5:00 PM
British Academy of Management
137 Euston Road
United Kingdom
Phone: 020 7383 9793
BAM Strategy SIG Event - Strategic Visions and Future Business Models: Exploring Future Technology/Smartness, Creative Science Prototyping and Consumer Technological Landscapes £ 50.00
Event Information
Product Code 40354
Event Provider Strategy SIG, British Academy of Management
Date / Time 6th February 2013
Venue BAM Office, 137 Euston Road, London, NW1 2AA
Event Type Development Workshop
Target Audience All Levels
Price £50 for BAM Members (only)
Booking Deadline 1 February 2013
Link to Booking Form
Contact For more information on this event please contact Miriam Karim in the BAM Office on +44(0)2073837770, or at
Delegate List Available? Yes

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