The Spring Servitization Conference 2016 Servitization: Shift, Extend and Transform






The Spring Servitization Conference (SSC16) is dedicated to understanding how manufacturers and technology-innovators can grow and sustain their revenues and profits through services. This year the conference will be hosted jointly by Aston Business School, Alliance Manchester Business School and the Advanced Manufacturing Research Centre at the University of Sheffield.

The conference will again bring together the world’s leading researchers and practitioners to debate and engage with the theory and practice of servitization. The focus this year is on processes of business transformation to extend services strategies, but papers are welcome on all aspects of servitization.



This event will take place on the 16 & 17 May 2016.


Who Should Attend

Academic researchers and practitioners working on all aspects of servitization. We welcome relevant contributions from the associated communities of Product-Service Systems, Industrial Product Service Systems, Circular Economy, Industry 4.0, The Internet of Things, Services Science, Through-life Engineering Services, Service Infusion, Solutions Marketing and Services Dominant Logic.


Benefits of Attendance


  • Network with leading researchers and practitioners
  • Debate current thought trends on servitization
  • Engage with the theory and practice of servitization



Radisson Blu Hotel, Manchester Airport, Chicago Avenue, Manchester,
M90 3RA.

Telephone: +44 (0)161 490 5060



Paper Submission Details



Abstracts, 16th January 2016

Full papers 12th March 2016

Key information:

Abstracts of no more than 300 words should be submitted for review to no later than 16th January 2016 (MS Word, 11pt).

Accepted abstracts should be developed into full papers of no more than 9 pages, A4, MS Word, 11pt, and submitted no later than 12th March 2016, when papers will undergo blind review. Submit full papers via the Conftool conference system - a link will be available in due course.

Accepted full papers and those requiring minor amendments, will be presented at the conference and included in the published proceedings. Full paper template will be available in due course.

Important before making your full paper submission, please register on the Conftool Conference System to create your personal log in details. However, if you attended the Spring Servitization Conference in 2014 or 2015, please log in using the same username and password.

To register go to



Keynote speakers

Prof. Rogelio Oliva
Mays Business School, Texas A&M University.

Rinze van Kammen
Yanmar Europe B.V.

Jason Smith
Ishida Europe Ltd.

Dr Steffen Nolte
Head of Business and Legal Policy
Daimler AG
EU Group Representative.

Syed Ahmed



Access programme.


Provider Information

Aston Centre for Servitization Research and Practice

It is the world’s first and only centre dedicated entirely to understanding and promoting servitization within the global market, and incorporates researchers, practitioners and industry leaders who have a unique depth of knowledge and experience of the models, frameworks and practical requirements of this business model transformation for manufacturers.

The Centre’s mission is threefold:

Pioneer internationally leading research to develop knowledge and tools that enable servitization

Foster global networks of practitioners and researchers to inspire adoption of advanced services.

Develop leaders across the globe with the skills to drive business transformation

The Centre hosts a range of European-funded research and business support projects which provide the opportunity to work alongside businesses undergoing servitization, and develop tools such as serious gaming technologies to further enable that transformation




More information.



Jill Forrest
Aston Centre for Servitization Business and Practice
Aston Unversity
(0) 121 204 3249


Event Price

Conference registration fee £445: grants one full-access pass to the Conference including one place at the conference dinner.[Early bird rate £420] [late booking rate £495]

Student/PhD registration fee £325: grants one full-access pass to the conference including one place at the conference dinner. [Early bird rate £305] [late booking rate £375]

Early bird deadline: 31 March 2016
Late booking: after 1 May 2016


Book Now

The booking deadline of this event is: 15th April 2016

To book your place please go to:



16th May 2016   through   17th May 2016
United Kingdom
Event Information
Product Code
Event Provider Aston University
Date / Time 16-17 May, 2016
Venue Radisson Blu Hotel, Manchester Airport, Chicago Avenue, Manchester, M90 3RA.
Event Type Conference
Target Audience All Levels
Price As Above
Booking Deadline 15 April 2016
Link to Booking Form
Delegate List Available? No

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