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Call for Papers: Making people feel bad- What is the role of negative appeals in marketing?

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Description

 

From political messaging aimed at stoking fears and anxiety, to commercials and social marketing initiatives targeted to specific consumer groups, negative campaigning is extremely common in marketing and advertising. Yet, these types of messages remain controversial. Scholars and practitioners disagree on their effectiveness. Some, even though they accept that negative campaigns can, under certain circumstances, lead to behavioural change, criticize these campaigns on moral grounds.

 

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day research workshop dedicated to the role of negative appeals and negative campaigning in marketing. The objective of the event is to present new research findings on this topic and discuss what roles these campaigns could have in marketing. The event will take place on Monday the 24th of April 2017 at the Charterhouse Square Campus of Queen Mary University of London.

 

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When

 

This event will take place on the 24th April 2017

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Who Should Attend

 

We aim:

 

1) to bring together researchers interested in the impact of negative appeals in marketing (both commercial and social marketing) and behaviour change initiatives;
 

2) to discuss and share research findings and directions for future research in this interesting area of research;
 

3) to provide the opportunity for researchers and practitioners to network with colleagues in the field of marketing, advertising and behaviour change and showcase their work;
 

4) to link academia and practice by providing a networking opportunity and exchange of ideas between academics and practitio

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Benefits of Attendance

 

  • Opportunity to network with researchers and marketing professionals
  • Learn exciting research insights
  • Communicate your own research to an expert audience

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Location

 

Charterhouse campus of Queen Mary University of London.

Full details available here.

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Paper Submission Details

 

We invite submissions across different research disciplines with an interest in the use of negative appeals in different type of commercial and institutional communications.

 

Both academic researchers and practitioners are invited to submit their ideas. Both empirical studies and conceptual or critical contributions are welcomed. Empirical contributions will explore some aspect - of how individuals react to negative communications, and their consequences on behaviour. Conceptual work can focus on critical, innovative or overlooked aspects of research in this field.
 

NEW DEADLINE: 27 February 2017
 

Download the CALL FOR PAPERS here

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Provider Information

 

BAM Marketing and Retail SIG and Queen Mary University of London

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Contact

 

For specific information about this event please contact the workshop facilitator(s): 
Dr. Paolo Antonetti at p.antonetti@qmul.ac.uk

 

For general enquiries please contact Oana Mihut at the BAM Office on +44(0)2073837770, or at omihut@bam.ac.uk.

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Event Fee

 

Event attendance is free of charge, which also includes breakfast, lunch and after the event wine and snacks for registered attendees. 

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Registration

 

Space is limited so please RSVP at your earliest convenience by emailing Dr. Paolo Antonetti, at p.antonetti@qmul.ac.uk
 

If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM BAM membership.

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Book Now

 

NEW PAPER SUBMISSION DEADLINE: 27 February 2017

Space is limited so please RSVP at your earliest convenience by emailing Dr. Paolo Antonetti, at p.antonetti@qmul.ac.uk
 

 

 

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Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.
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24th April 2017   to   4:00 PM
Charterhouse campus of Queen Mary University of London
London
United Kingdom
Event Information
Event Provider BAM Marketing and Retail SIG and Queen Mary University of London
Date / Time 24 April 2017
Venue Charterhouse campus of Queen Mary University of London
Event Type Development Workshop
Target Audience All Levels
Price Free
Booking Deadline 9th January 2017
Link to Booking Form http://www.busman.qmul.ac.uk/research/papers/files/182235.pdf
Contact For more information on this event please contact the BAM Office on +44(0)2073837770, or at omihut@bam.ac.uk.
Delegate List Available? No

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