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2018 "Future of Marketing Practice" Conference






Following on from last year’s run-away success, we are running the second “future of marketing practice” annual conference. Come along to connect with marketing practitioners and members of the Chartered Institute of Marketing to find out our latest research findings on the changing nature of the profession and how marketing needs to change to exert more influence. Our focus is on challenging how we do marketing now, sharing what we can learn from each other to improve practice and finding out from experts in their field what emerging best practice looks like.

In conjunction with the Marketing Trust, Aston Business School and the Chartered Institute of Marketing we’ll be hearing from major brands on what they are doing differently to drive success and continue to discover how we can develop new ways of working to improve marketing’s influence and discussing with senior figures in the marketing industry 'what we do next'. All for £20, including lunch.




This event will take place on the 6th June 2018 9.30am to 16.30pm


Who Should Attend


Academics with research interests in the practice turn, marketing-as-practice and the future development of the marketing profession.


Benefits of Attendance

  • Hear about issues faced by marketers, from practicing marketers.
  • Access new developments in media, artificial intelligence form leading practitioners.
  • Workshop "practice" issues with marketers.
  • Join and build the academic "M-a-P" community.





Aston University, Conference Aston Meeting Suite, Aston Triangle, B4 7ET




For specific information about this event please contact the workshop facilitator(s): 

Dr Keith Glanfield, Aston Business School

For general enquiries please contact the BAM Office on +44(0)2073837770, or at


Event Fee 


£20 members (including lunch)
£40 non-members (including lunch)






BAM Members 

Log into your account and proceed with the registration for the event.




Non-BAM Members 


Please follow the steps below: 

1. Create a Non-BAM Member Account at Stay Informed.

2. Complete your registration by emailing or by calling the BAM office on 020 7383 7770.


If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM BAM membership.



Book Now



If you are a BAM member, please ensure that you are logged in (using the login box at the top of the screen) and then click the following link to register.



Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


6th June 2018   to   4:30 PM
Conference Aston Meeting Suite, Aston Triangle
Aston University
B4 7ET
United Kingdom
BAM Member Fee £ 20.00
Non-BAM Members Fee £ 40.00
Event Information
Event Provider Aston Business School (BAM, CIM and Marketing Trust)
Date / Time 6th June 9.30am-4.30pm
Venue Aston University, Conference Aston Meeting Suite, Aston Triangle, B4 7ET
Event Type Conference
Target Audience Early/Mid Career Academics, Senior Academics, Practitioners
Price £20 members (including lunch) £40 non-members (including lunch)
Booking Deadline 31st May 2018
Link to Booking Form
Contact For more information on this event please contact the BAM Office on +44(0)2073837770, or at
Delegate List Available? No

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