Community

Navigation

Latest News

10th December 2018

5th December 2018

30th November 2018

30th November 2018

28th November 2018

2017 Directors Report

Lecturer Scripted Executive Video Cases: Could they be an alternative for teaching business studies?

___________________________________________________________________________

 

 

 

Description

 

This interactive event will be addressing the issue of widening gap between “what is taught at business schools” and “what is needed by businesses”, aiming to bring in learning/teaching process closer to reality, with the help of ‘real-cases’ and ‘dilemma training’. 
Dr Nukhet Vardar, owner of El Izi Communications Consultancy, will be the keynote speaker of the workshop and introduce video cases to attendees. 
Brands Whisper’g®*, developed as an alternative teaching method for Marketing will be introduced as a digital platform (www.brandswhispering.com). It is a web and video based tool, structured like a Marketing textbook, aiming to teach Marketing without requiring students to read through the chapters of a textbook. Instead, all information is delivered by lecturer scripted video cases, narrated by marketing executives. Therefore each chapter of the book is covered with real company examples (‘reality learning’), by using problem/solution method (‘dilemma training’). Brands Whisper’g® has been recently added to The Case Centre’s collection and during the event, participants will also learn more about The Case Centre and their collection and how to access video cases in general. The event will also be attended by a representative of the Case Centre.

 

___________________________________________________________________________
 

When

 

This event will take place on 21 November 2018, 11.30-14.30 including Lunch

 

___________________________________________________________________________
 

Who Should Attend

 

Academics in any business subject interested in using video case studies for teaching are welcome. But also researchers who are interested in producing video cases.

 

___________________________________________________________________________
 

Benefits of Attendance

 

- Exploring an innovative approach to using video cases in management education
- Engaging with representatives of the case centre and the innovator herself to discuss collaborative options
- Insights into how to produce video cases potentially

 

___________________________________________________________________________
 

Location

 

75MS02, University of Surrey, Surrey Business School, Centre for Management Learning, GU2 7XH

 

___________________________________________________________________________
 

Speakers

 

Dr Nukhet Vardar
Lucy Baldwin

 

___________________________________________________________________________
 

Provider Information

 

BAM Knowledge and Learning SIG, Marketing and Retail SIG, and MKE

Hosted by University of Surrey, Surrey Business SChool, Centre for Management Learning

 

___________________________________________________________________________
 

Travel Information

 

Train to Guildford and follow signs to Uni or take the bus
Pay & Display at university (limited space) opposite business school

 

___________________________________________________________________________
 

Contact

 

For specific information about this event please contact the workshop facilitator(s): Marietta Bamidi (Surrey Business School, Centre for Management Learning) at cml@surrey.ac.uk 

 

For general enquiries please contact Linh Dang at the BAM Office on +44(0)2073837770, or at eventsofficer@bam.ac.uk

 

___________________________________________________________________________
 

Event Fee 

 

Free for BAM, CML members and SBS staff

 

___________________________________________________________________________

 

Registration

 

BAM Members 

 

Log into your account and proceed with the registration for the event.

 

 

 

Non-BAM Members 

 

Please follow the steps below: 
 

1. Create a Non-BAM Member Account at Stay Informed.

2. Complete your registration by emailing Linh Dang at eventsofficer@bam.ac.uk or calling the BAM office on 020 7383 7770.

 

If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM BAM membership.

___________________________________________________________________________

 

Book Now

 

If you are a BAM member, please ensure that you are logged in (using the login box at the top of the screen) and then click the following link to register.
 

 

___________________________________________________________________________

Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.
___________________________________________________________________________

 

21st November 2018   to   2:30 PM
Surrey Business School, University of Surrey
Guildford
GU2 7XH
United Kingdom
Event Information
Event Provider BAM Knowledge and Learning SIG, Marketing and Retail SIG, and MKE
Date / Time 21 November 2018, 11:30-14:30
Venue University of Surrey, Surrey Business School, Centre for Management Learning, GU2 7XH
Event Type Development Workshop
Target Audience Early/Mid Career Academics, Senior Academics, Practitioners, Deans/Heads of Departments
Price Free for BAM, CML members and SBS staff
Booking Deadline
Link to Booking Form
Contact For more information on this event please contact the BAM Office on +44(0)2073837770, or at eventsofficer@bam.ac.uk.
Delegate List Available? No

Share this page

Follow BAM:

 

Stay Informed

Not a member? Sign up for free BAM bulletins including the monthly e-newsletter

 

Follow BAM

        

Upcoming BAM Events

Job Advertisements