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2017 Directors Report

Lecturer Scripted Executive Video Cases: Could they be an alternative for teaching business studies?







This interactive event will be addressing the issue of widening gap between “what is taught at business schools” and “what is needed by businesses”, aiming to bring in learning/teaching process closer to reality, with the help of ‘real-cases’ and ‘dilemma training’. 
Dr Nukhet Vardar, owner of El Izi Communications Consultancy, will be the keynote speaker of the workshop and introduce video cases to attendees. 
Brands Whisper’g®*, developed as an alternative teaching method for Marketing will be introduced as a digital platform ( It is a web and video based tool, structured like a Marketing textbook, aiming to teach Marketing without requiring students to read through the chapters of a textbook. Instead, all information is delivered by lecturer scripted video cases, narrated by marketing executives. Therefore each chapter of the book is covered with real company examples (‘reality learning’), by using problem/solution method (‘dilemma training’). Brands Whisper’g® has been recently added to The Case Centre’s collection and during the event, participants will also learn more about The Case Centre and their collection and how to access video cases in general. The event will also be attended by a representative of the Case Centre.





This event will take place on 21 November 2018, 11.30-14.30 including Lunch



Who Should Attend


Academics in any business subject interested in using video case studies for teaching are welcome. But also researchers who are interested in producing video cases.



Benefits of Attendance


- Exploring an innovative approach to using video cases in management education
- Engaging with representatives of the case centre and the innovator herself to discuss collaborative options
- Insights into how to produce video cases potentially





75MS02, University of Surrey, Surrey Business School, Centre for Management Learning, GU2 7XH





Dr Nukhet Vardar
Lucy Baldwin



Provider Information


BAM Knowledge and Learning SIG, Marketing and Retail SIG, and MKE

Hosted by University of Surrey, Surrey Business SChool, Centre for Management Learning



Travel Information


Train to Guildford and follow signs to Uni or take the bus
Pay & Display at university (limited space) opposite business school





For specific information about this event please contact the workshop facilitator(s): Marietta Bamidi (Surrey Business School, Centre for Management Learning) at 


For general enquiries please contact Linh Dang at the BAM Office on +44(0)2073837770, or at



Event Fee 


Free for BAM, CML members and SBS staff






BAM Members 


Log into your account and proceed with the registration for the event.




Non-BAM Members 


Please follow the steps below: 

1. Create a Non-BAM Member Account at Stay Informed.

2. Complete your registration by emailing Linh Dang at or calling the BAM office on 020 7383 7770.


If you are not a BAM member and would like to join BAM or find out more about the benefits of being a BAM member, please go to BAM BAM membership.



Book Now


If you are a BAM member, please ensure that you are logged in (using the login box at the top of the screen) and then click the following link to register.



Cancelation Policy - Should you wish to cancel your place, you will receive a full refund if your cancelation is made 4 weeks prior to the event. After this, full payment will be required.  BAM reserves the right to cancel the event if there are not enough people to justify running the workshops.


21st November 2018   to   2:30 PM
Surrey Business School, University of Surrey
United Kingdom
Event Information
Event Provider BAM Knowledge and Learning SIG, Marketing and Retail SIG, and MKE
Date / Time 21 November 2018, 11:30-14:30
Venue University of Surrey, Surrey Business School, Centre for Management Learning, GU2 7XH
Event Type Development Workshop
Target Audience Early/Mid Career Academics, Senior Academics, Practitioners, Deans/Heads of Departments
Price Free for BAM, CML members and SBS staff
Booking Deadline
Link to Booking Form
Contact For more information on this event please contact the BAM Office on +44(0)2073837770, or at
Delegate List Available? No

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