This conference will examine current issues concerning the interface between design and marketing. How does creative thinking and practice influence marketing? Is design used to maximum effect? Are design management strategies successfully adopted? To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?
The event is co-hosted by Brunel University and the University of the Arts London and will feature presentations by leading academics and practitioners in this field. This 1st International Colloquium on the theme of Global Design and Marketing will be held on 8th and 9th December 2011 at Brunel University’s beautiful Uxbridge (West London) campus, conveniently close to Heathrow Airport. Scholarly, conceptual, empirical and practitioner papers that address the theme of the colloquium are welcomed.
The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion and advertising, and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.
Who Should Attend
The two-day colloquium will bring together a panel of practitioner and scholarly experts in the area of design and marketing to share their knowledge and experiences with fellow academics and practitioners.
Paper Submission Details
Abstract deadline: 30th June 2011 * Abstracts maximum 500 words.
Deadline for submission of full papers: 31st March 2012
Papers may address issues including, but not necessarily limited to:
• brand management, identity, and co-creation
• corporate identity, image and reputation
• graphic design
• visual identity
• packaging design
• marketing communications
• interior and spatial design
• information environments
• organisational identity and image
• viral marketing
• e-commerce and online marketing
• design for interaction and moving images
• digital media design
• product design
• visual research methodologies
• symbols, signs and consumption
• aesthetics and their application to marketing
• design practice based research, and its implications for marketing
• other design | marketing topics.
Submitted abstracts will be subjected to a double-blind peer review process and published in the Colloquium proceedings.
Contact / Registration
Please direct all enquiries, and abstracts and papers to: Professor T.C. Melewar
Colloquium Chair and Director
Professor T C Melewar (Brunel University)
Anthony Kent (London University of the Arts)
Dr Charles Dennis (Brunel University)
The outstanding papers will be recommended to Journal of Business Research for publication after going through the blind peer review process.