Fringe Events

Fringe Events

When: 15:00 - 16:30 I Monday 2nd September 2019

Where: Main Building I Aston University I Birmingham

Cost: free of charge to all BAM2019 Conference attendees  

Fringe Event 'UK Future Competitiveness in Digitally Enabled Advanced Services' 

Room MB550, Main Building

Facilitator Prof Tim Baines 

What is the role of Digitally Enabled Advanced Services (DEAS) in helping manufacturing, transport and financial services firms expand? Find out from the experts at BAM2019 Conference Fringe Event on 2 September.  

DEAS focus on delivering outcomes to customers rather simply selling a product - for example in manufacturing it's about customers 'buying a hole' rather than a drill, in transport buying mobility rather than buying a car, and financial service buying assurance rather than buying insurance. DEAS exploit digital innovations and embrace society's increasing appetite for services, helping businesses to grow and be more productive.

Examples include Rolls-Royce selling 'power-by-the-hour' to airlines rather than just jet engines, and Alstom's Train Life Services selling 'passenger movement' rather than just trains. 

The UK is looking to become an internationally leading research and practice hub for DEAS. To support this, the EPSRC is giving £1.4 million over three years to set up a multi-disciplinary network of researchers and a programme of studies.

The speakers at the BAM session are leading researchers and senior practitioners: Professor Tim Baines, Aston Business School; David Willets, Commercial Director, UK Head of Innovations, Baxi Heating, Ross Townshend, Business Manager EMEA - Advanced Services, Ishida Europe; and Mike Hulme, Managing Director of Trains and Modernisation, Alstom.

The workshop will explore the role of DEAS and the challenges faced by businesses as they change their business models and digital technologies to use it. It will concist of presentations from the presenters with a debate to identify the key research topics. These key topics will inform the research agenda for the DEAS network.        

Fringe Event 'Building Better Business Resilience in Micro and Small Firms across Europe'

Room MB517, Main Building

Facilitator Professor Mark Hart, Aston University

Maria Wishart, Warwick Business School, UK
Dr Catherine Laffineur, University of Nice Sophia Antipolis, France
Dr Alona Martiarena, IE University, Madrid
Delphine Poschmann, JP Morgan
Sonali Parekh, Head of Policy, FSB
Professor Stuart Roper, Warwick Business School, UK

The workshop will draw upon contributions from a major five-country study of 3,000 European firms looking at how entrepreneurs can ‘shock-proof’ their businesses. Entitled ‘Building Better Business Resilience’, the research project led by the Enterprise Research Centre is supported by the JPMorgan Chase Foundation.

Small and medium-sized enterprises (SMEs) are crucial to the economy. However, very little is known about the ways in which SMEs in general, and businesses run by entrepreneurs from under-represented groups in particular, experience challenges and shocks that threaten their survival. Identifying routes to resilience for these businesses in the face of such threats is the overarching objective of this research project. 

The project identifies and uses internationally accepted measures of individual and organisational resilience as well as bespoke measures designed in collaboration with key stakeholders.


  • Understanding business resilience among under-represented groups in Europe’s cities – Dr Maria Wishart (Warwick Business School);

  • Evidence from London, Paris and Madrid – Dr Maria Wishart, Warwick Business School; Dr Catherine Laffineur, University of Nice Sophia Antipolis , France; Dr Alona Martiarena (IE University, Madrid)

  • Stakeholder Perspectives – Delphine Poschmann, JP Morgan; Sonali Parekh, Head of Policy, FSB

  • Rapporteur – Professor Stephen Roper, Warwick Business School

Fringe Event 'Future-proofing International Businesses through Sustainability'

Room MB261, Main Building

Facilitator Dr Bimal Arora

The world of Business and Trade has become exceedingly challenging owing to a number of factors among others like, availability of skilled human resources, increasing pressure on natural resources, growing population, nature of consumer demand and fast paced technological development.  All this has triggered greater attention towards sustainability, especially while exploring how businesses can meet the current needs and also ready themselves for the future.

Aston India Centre for Advanced Research (AICAR), Aston University, UK has partnered with the Centre for Responsible Business (CRB), India to understand how Multi-national Corporations (MNCs) that are part of Global Value Chains (with their footprints in India) are adjusting to this need and also how are they driving some of these changes through their value chains (especially in India). In the process also to highlight opportunities for them and challenges they face. AICAR and CRB presents this Panel Discussions which would use some of the emerging findings from the above collaboration to highlight the broader issue of Future-proofing International Businesses

This panel would bring together 1-2 representatives from lead firms (with their production networks in India) from two sectors (apparel and textiles and/or agro-based industries), academicians, representatives of international organisations and other experts to explore these issues. This session would provide useful insights (on the following points) based on ground-level evidence that would be useful for academics, researchers and practitioners:

- What are some of the factors that have forced MNCs to consider greater integration of sustainability/SDGs internally? What ways broadly has such integration happened? 

- How have MNCs adjusted their operations in emerging economies to promote sustainability/SDGs in their supply chain/value chain? What do the emerging results say? What are some of the challenges faced by MNCs as they drive these changes in their value chains? What mechanisms have been put in place to accommodate for regional differences/ground realities

- What implications has this had on ways in which MNCs interact with local actors - e.g. suppliers, government agencies, local industry associations, NGOs, others? 

- What are some of the emerging lessons for the future?