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Case Study: FABINDIA: Fashion with Social Objectives

14th November 2018

 I am happy to announce that my case study, "FABINDIA: Fashion  with Social Objectives" has been included in Bloomsbury Fashion Business Cases publishewd by Bloomsbury. It describes how Fabindia, an Indian iconic fashion brand, included village level producers in its supply chain to promote fashion while also upgrading these poor artisans.

Citation:
Kumar, Dinesh, and Punam Gupta. "Fabindia: Fashion with Social Objectives." Bloomsbury Fashion Business Cases. London: Bloomsbury Academic, 2018. Bloomsbury Fashion Central. Web. 13 Nov. 2018. <http://dx.doi.org/10.5040/9781474208789.005>.
 

Posted by Dinesh Kumar - 
Amity Business School

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