A New Logo for BAM

We are proud to announce the launch of a new logo for the British Academy of Management as part of the ongoing evolution of our brand identity. The Academy’s activities have grown and evolved over the 33 years since we were founded and, as we begin a new and exciting phase in our growth and development, we wanted a new logo to signal that. 

After careful consideration, the Executive Committee has chosen a new design - ‘A leading light’ - that reflects a more modern look and captures our mission to build a forward-looking, thriving and pluralistic community using our expertise for the benefit of wider society. At the same time, we decided to retain the colours of the Union Flag for continuity and as a core part of our identity.

In the upcoming weeks and months, we will update all our marketing materials and online presence with the new logo. In the meantime, we would like to invite our Partners and Community involved in BAM activities to contact us via email jsenkus@bam.ac.uk to receive the new logo guidelines. 

We would like to take this opportunity to thank The Unknown Creative for designing our new logo.


Madeleine Barrows

CEO, British Academy of Mangement