Conference Free

BAM MKGT-RET: 2nd WLV Marketing Research Conference 2024

Name: BAM MKGT-RET: 2nd WLV Marketing Research Conference 2024
Start: 2024-05-07T09:00:00
End: 2024-05-07T17:00:00
Location: National Brownfield Institute, University of Wolverhampton, Springfield Campus

Join us at the 2nd Marketing Research Conference Organized by the Marketing Research Hub at the University of Wolverhampton in collaboration with the British Academy of Management (Marketing and Retail Special Interest Group). Theme: Marketing Intelligence Revolution: The AI Advantage

9am – 5pm BST 7 May 2024 + Add to calendar National Brownfield Institute, University of Wolverhampton, Springfield Campus

Join us at the 2nd Marketing Research Conference Organized by the Marketing Research Hub at the University of Wolverhampton in collaboration with the British Academy of Management (Marketing and Retail Special Interest Group).

Theme: Marketing Intelligence Revolution: The AI Advantage

We are delighted to announce the 2nd Marketing Research Conference in collaboration with the British Academy of Management (Marketing and Retail Special Interest Group), centred around the theme "Marketing Intelligence Revolution: The AI Advantage." In this age of technological progress, artificial intelligence (AI) is swiftly reshaping the marketing landscape.

This conference serves as a platform for students, researchers, and practitioners to delve into and exchange insights on how AI is revolutionizing the field of marketing.

Call for Papers

We cordially invite submissions of research papers related to the conference theme. Papers should fall within a word count range of 2000 to 4000 words and may be either full papers or papers in development. We particularly encourage PhD students and Early Career Researchers to submit their papers on one of the following topics:

Applications of AI in market research
AI-driven customer analytics
Personalization and recommendation systems
AI-powered marketing automation
Chatbots and virtual assistants in customer engagement
Predictive modelling and AI in consumer behaviour analysis
Ethical considerations in AI-driven marketing
Other related topics in AI in Marketing

Presentation Opportunity

Accepted papers will have the opportunity for presentation during the conference. This is your chance to showcase your research and engage with fellow attendees. It offers an excellent platform to gain valuable feedback and expand your network in the realm of marketing research.

Participation without Paper Submission

PhD students, Early Career Researchers, researchers, and professionals interested in marketing research and AI are welcome to join the conference, even if you don't submit a paper. Your participation is encouraged and valued.

Important Dates: