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BAM and Marketing Trust Marketing Impact Research Grant 2026

The British Academy of Management and Marketing Trust are pleased to announce the upcoming launch of the Marketing Impact Research Grant Scheme 2026

The Scheme is aimed at researchers at any stage in their career who want to carry out research on the impact of marketing either as a standalone discipline, or in its interface with any other field of business and management by:

  • Exploring innovative and new ideas in marketing in the widest sense of its definition;
  • undertaking a new research project highlighting the social and business value of marketing in other areas of management research;
  • or connecting with other scholars across disciplines to produce collaborative outputs

The Marketing Trust's broad aim is for the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing where ‘the expression 'marketing' includes the creation, promotion, sale and distribution of products and services and helping to understand role of marketing in today’s society’.

We welcome and encourage applications from:

  • either single-discipline marketing teams, or project teams that demonstrate collaboration between marketing and other BAM SIGs
  • teams involving members from underrepresented ethnic groups, countries, or regions; and teams involving practitioners.
  • Early Career Academic (ECA)-led project teams. ECAs are defined as being within 5 years of having their Doctorate confirmed.

ABOUT THE SCHEME:

BAM & Marketing Trust Marketing Impact Research Grant

Maximum £6,600 per project for up to 3 projects with one project ringfenced for an ECA Lead Applicant

Current and incoming members of BAM Executive and Marketing Trust Board, and the grant awards committee are not eligible to apply for this schemes whether as Lead Applicant or Co-Applicant.

TIMELINE:

  • Friday 19th June 2026 – Word application form and call documents available. Register your application in the BAM Grants Portal now
  • Wednesday 23rd September 2026 at 14:00 (UK time) DEADLINE for applicants to submit applications in the BAM Grants Portal
  • Wednesday 30th September 2026 at 17:00 (UK time) Deadline for nominated Heads of Department/Schools or other institutional approvers to approve the application in the BAM grants portal
  • Monday 1st March 2027 to 1st June 2027 Funded projects begin
  • September 2027 Mandatory attendance at BAM Conference to present proposed research

 

SCHEME DOCUMENTATION:

Marketing Impact Resarch Grant 2026 - guidance for applicants and financial guidance 19.06.2026.pdf

Marketing Impact Research Grants 2026 - assessment criteria 19.06.2026.pdf

Marketing Impact Research Grants 2026 - application form questions for reference 19.06.2026.docx

Marketing Impact Research Grant 2026 - example terms and conditions to follow

For more information on the Marketing Trust, please visit: https://marketingtrust.org/

If you have any questions about the BAM and Marketing Trust Marketing Impact Research Grant Scheme, please contact the BAM Grants Manager, Stuart Hull here: [email protected]