Seminar synopsis

Working with media can open up pathways to impact beyond the academic community. Communicating research to a general audience requires different writing skills from academic papers. This can be both challenging and liberating! Ideas need to be communicated concisely as the format is usually much shorter and the relevance to the reader needs to be quickly apparent. The topic of choice also needs to be current so the lead time from article conceptualisation to publishing is usually very short.

The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public. Professional editors work with university and research institute experts to unlock their knowledge for use by the wider public. Business & Economy editor Steven Vass provides an introduction to writing for The Conversation.

Writing for platforms like The Conversation allows academics to reach a broader audience and is excellent publicity for universities. Articles frequently get reposted across different outlets and can attract the attention of journalists in print media, radio, and TV, who are looking to interview experts on a topic. Liz Breen and Sarah Schiffling, who have written extensively about vaccine supply chains for The Conversation over the past year, share their experiences on writing, collaborating, and media engagement.

This event is part of the Impact Seminar Series:
Session 1: Media Impact - Wednesday 10th November 2021, 16:00-17:30 UK time
Session 2: Policy Impact - Wednesday 1st December 2021, 15:00-16:30 UK time
Session 3: Community Impact - Date TBC
Session 4: ESRC Impact Toolkit - Date TBC


Provider Information

BAM Operations, Logistics and Supply Chain Management SIG


Who Should Attend?

The event speaks to Sections C1, C2 and C3, as detailed in the BAM Framework 


Dr Sarah Schiffling

Dr Sarah Schiffling

Senior Lecturer in Supply Chain Management, Liverpool John Moores University

Steven Vass

Steven Vass

Business and Economy Editor, The Conversation

Dr Liz Breen

Dr Liz Breen

Reader, University of Bradford

Chaired by 

Kate McLoughlin, Senior Lecturer in Supply Chain Management, Manchester Metropolitan University


Benefits of attending 
  • Learn about and engage with academic impact
  • Features a range of activities that shifts understanding and advancing scientific method, theory and application across and within disciplines
  • Open up pathways to impact beyond the academic community
  • Communicate research to a general audience in a concise and relevant manner
  • Hear the journalists perspective about how to engage with media



Please contact the BAM Office at e[email protected] with any queries.  


Event Fee 

BAM Members: Free 

BAM Student Members: Free 

Non-Members: £25

Non-Members, Students: £15