Description
Practice theory offers a powerful theoretical lens for exploring how materials, environments, and sociocultural elements shape and transform organisational life.
This webinar will introduce the vision behind Practice Theory at BAM, outline our plans for this brand new Track at the BAM2026 Conference, and share opportunities and ideas for year-round engagement.
We aim to foster a vibrant, diverse and inclusive community of scholars and practitioners interested in applying practice theory methodologically, theoretically, and empirically. Whether you're new to practice theory or already working within this space, this launch event is your invitation to connect, contribute, and help shape the future of PT-BAM.
Provider Information
Staged by the Practice Theory at BAM Track
Who Should Attend?
- Practice Theory Scholars in business and management research;
- ECRs and PhD candidates interested or already engaging with Practice theory,
- Researchers across career stages and disciplines interested in learning more about this theoretical paradigm.
The event speaks to all Sections, as detailed in the BAM Framework.
Speakers
Dr Sahar Bakr
Dr Sahar Bakr is a Senior Lecturer and Researcher in Marketing at Nottingham Trent University.
A pharmacist by background she holds an MSc in Biotechnology and Entrepreneurship and a PhD in Business and management from the University of Nottingham which focuses on consumer use of smart devices in the context of health, fitness and self-tracking.
Sahar spent time in the pharmaceutical and medical device industry as a Product Manager, where she managed several social media campaigns and worked with organisations to launch both consumer (B2C), and medical-grade (B2B) products successfully in the MENA region.
Her experience in industry has formed the basis of her teaching ethos which is centred around the power of industry-focused marketing education and the application of theoretical concepts, to real-life situations.
Before joining NTU, Sahar held a full-time position at De Montfort University, after working part-time at the University of Nottingham and Birmingham City University while doing her PhD.
During her time in higher education, she designed, led and taught several modules on undergraduate, MSc, and MBA courses which included Direct Marketing, Global Marketing, Digital Consumer Behaviour, Digital Entrepreneurship, Entrepreneurial Marketing and Project Management.
- Email:
- [email protected]
- LinkedIn:
- https://linkedin.com/in/sahar-bakr/
Dr Katherine Parsons
Dr Katherine Parsons is a Lecturer in Management, Employment and Organisation at Cardiff Business School, Cardiff University. Katherine’s broad areas of research interests in entrepreneurship and organisation studies coalesce around responsible business and inclusive innovation – always with implications for policy and practice in mind.
Benefits of attending
- Learn about Practice Theory and PT-BAM;
- Engage in Practice Theory to advance the theoretical field and contribute to its development;
- Network with like-minded researchers.
Contact
Please contact the BAM Office at [email protected] with any queries.
Event Fee
This event is free for all to attend
For more information about Becoming a BAM Member, please visit BAM Membership
Registration closes on 27th January 2026 at 23:59 GMT