Description

Please join us in our discussion involving panellists and audience participants on the ways social media influencers are promoting the country’s health and well-being during the pandemic. This is part of an ongoing research project examining the role social media influencers play in contemporary life. Specific reference will be made to Joe Wicks’ daily work out videos, which are fast becoming a global phenomenon.

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Who Should Attend

BAM members interested in this topic

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Benefits of Attendance

Insights on how digital technology can be used for public health education

Understanding the role social media influencers play in shaping public health

The use a Social Network Analysis (SNA) approach using NodeXL and Gephi for our initial exploration of this phenomenon

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Speakers

Dr Opeoluwa Aiyenitaju, Manchester Metropolitan University (host and chair)

Dr Wasim Ahmed, University of Newcastle

Dr Alex Fenton, University of Salford  

Professor Simon Chadwick, Emlyon Business School, France.

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Provider Information

BAM E-Business & E-Government SIG

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Contact

Please contact Raluca Stroe at [email protected] should you have any questions.

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Event Fee 

Free for BAM Members only