Following on from the publication of BAM Fellow Professor Gordon Foxall's latest book, The Continuum of Consumer Choice, published by Routledge, we are pleased to announce his publications in 2024 including the paper:
Porto, R, B., Foxall, G. R., Limongi, R. and Barbosa, D. L. (2024). Corporate brand equity as consumers' feedback on firm performance: scale development, validation, and relationship to market share. Journal of Modelling in Management, 19(4), 1237-1261. DOI 10.1108/JM2-04-2023-0067
and two book chapters:
Foxall, G. R. Maladaptive consumption: A failure of intensional fluency. In I. Martin and D. W. Stewart (eds) Maladaptive Consumer Behavior: Theory Research, and Intervention (pp. 271-297), Palgrave Macmillan.
Foxall, G. R., Oliveira-Castro, J. M. and Porto, R. B. Consumer behavior analysis and the marketing firm: measures of performance. In D. Johnson and M. Johnson (eds) Handbook of Organizational Performance. Vol II. Foundations and Advances. (pp. 179-205), Routledge.