New Book: Unique You: How Individuality Works and Why it Matters

Latest book from Prof Nigel Nicholson FBAM

12 Feb 2026
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“Rarely does a book emerge so radically different it feels like an instant classic. Unique You is just that—a stunning and highly readable exploration of purpose and personal value. As AI reshapes our world, understanding our human uniqueness is vital. Professor Nicholson releases us from the tyranny of labels and conformity, distilling wisdom from a lifetime of teaching. Packed with research and heart-warming stories, these pages explode with life-enhancing insights to turbo-charge your next chapters. This book will help you make sense of your own story and inspire you to seize your future.”

— Patrick Dixon MBE, Futurist and Author of Futurewise.



NO-ONE LIKE YOU HAS EVER LIVED ON THIS PLANET BEFORE NOR EVER WILL AGAIN.


You have Unique Individuality (UI).

This is a book like no other – the first comprehensive exploration of human individuality.

It is a big idea that we take for granted much more than we take seriously.  

Nigel Nicholson has written a compelling analysis, packed with stories from people from all over the world, to reveal, with brilliant elegance and clarity, the science, art and craft of being Unique You.

It is a work for our times.  

  • Our UI is our last and strongest line of defence to AI, Artificial Intelligence. 
  • It is door to freedom from our age of anxiety and identity confusion
  • It offers relief from enslavement to social media and self-comparison
  • It decodes the most challenging conundrums of relationships, culture, our dark side and creativity.
  • It shows how we can liberate human potential by organising and managing people as unique individuals
  • It offers practical guidance for Unique You at every step, across all areas of the life journey

This remarkable book will change your perspective on yourself and everyone you know.


Contents

 Preface/Introduction

  1. What It Means to be Unique – Why Individuality Matters
  2. The Evolution of Individuality – From Destiny to Free Will
  3. How Individuality Works – Beast-being, Ego and the Self
  4. The UI2 of Relationships – The Connection Imperative
  5. UI meets Culture – The Borders of Being
  6. The UI Dark Side – Dealing with our Demons
  7. Life Stories – UI Transitioning and Transforming
  8. Uniqueness Transcendent – Art, Science and Self-actualisation
  9. Organising for Individuality – UI At Home in the World
  10. Liberating UI - Strategies, Methods, Processes
  11. UI meets AI In An Age of Anxiety
  12. The Ethics of Individuality

Appendices & Endnotes