SIMA-SIM-BAM School of Research Methods: Winter Edition

Prof Domen Bajde

Professor of Consumption, Culture and Commerce, University of Southern Denmark

Domen Bajde is a Professor of Consumption, Culture and Commerce at the University of Southern Denmark. His interpretive research explores diverse aspects of consumer culture and market formation. His work often draws upon and extends relational theories, such as actor network theory.

Domen’s recent projects investigate technological and cultural transformations in how we consume and own digital goods, how digital platforms shape and govern consumers, and the existential challenges of late-modern market society.

He served as an associate editor for the European Journal of Marketing and is currently involved in the editorial review boards of the Journal of Consumer Research, Marketing Theory, and Consumption, Markets, and Culture.

Prof Silvia Biraghi

Associate Professor, Università Cattolica del Sacro Cuore

Silvia Biraghi, PhD, is Associate Professor at the Università Cattolica del Sacro Cuore. Her research lies at the intersection of Consumer Culture Theory, technoculture, and communication, with a focus on platform-mediated sociality, consumer collectives, and consumer–brand interactions.

Her projects are often context-driven and grounded in qualitative, interpretive approaches, especially netnography. Her work has appeared in such journals as Futures, Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, Management Decisions, and Marketing Theory.

Prof Claudio Giachetti

Full Professor of Strategy, University of Bologna

Claudio Giachetti is Full Professor of Strategy in the Department of Management at Alma Mater Studiorum – University of Bologna. He was Full Professor at the Department of Management of Ca’ Foscari University of Venice, where he also received his Ph.D. in Business.

He was visiting researcher at Bayes Business School, at the University of Zaragoza, and at Skema Business School. His primary research interests concern competitive dynamics in rapidly changing technological environments.

Claudio’s work has been published in various leading journals, including Academy of Management Journal, Strategic Management Journal, Organization Science, Journal of Operations Management, Strategic Organization, and Research Policy, among others.

Prof Marco Visentin

Associate Professor in Service Management, Università di Bologna

Marco Visentin is an Associate Professor at the University of Bologna, where he coordinates the Master’s program in Service Management. He holds PhDs in Philosophy and in Management, and his academic background also includes a degree in Mathematics, which naturally informs his quantitative approach to the psycho-social phenomena relevant to business.

His research focuses on B2B relationships and on consumer behavior across diverse contexts, with particular attention to digital environments. His work on online behavior spans fake news, gaming, well-being, and self-construction.

He also serves as the Italian Associate Editor of the Italian Journal of Marketing. He has published in leading international journals, including Industrial Marketing Management, Psychology & Marketing, Journal of Interactive Marketing, Industry and Innovation, and the International Journal of Management Reviews, among others.

Dr Emily Yarrow

Senior Lecturer in Management and Organisations, Newcastle University Business School

Dr Emily Yarrow is a Senior Lecturer in Management and Organisations, in the Leadership, Work and Organisation Subject Group. She is a Senior Fellow of the Higher Education Academy (SFHEA) and Academic Member of the CIPD (MCIPD). 

Emily's scholarly work focusses on and contributes to contemporary understandings of gendered organisational behaviour, women's experiences of organisational life, and the future of work. Her research interests broadly include organisational theory, gender and inequality regimes, impact, and governance in higher education. 

Emily earned her doctorate at the Centre for Equality and Diversity (CRED) at Queen Mary, University of London, UK. She also holds an MA in International Business Management from Newcastle University Business School. 

She has contributed to leading journals including: Gender, Work and Organization; Work, Employment and Society; Public Management Review; The British Educational Research Journal, and Academy of Management Learning and Education. Emily is an Editorial Review Board Member of: Gender, Work and Organization; Work, Employment and Society; and Group & Organization Management.