Synopsis
There is a considerable gap in research on corporate social responsibility (CSR) within SMEs, with a scarcity of knowledge concerning responsible business and sustainability which takes into account the nature of and, role of stakeholders of SMEs. While certification and traceability schemes tend to address the needs of large corporates who have considerable budgets, this is much more difficult for smaller firms. Research related to ethical decision making falls mainly within the domain of large organisation studies where decisions are made by managers of large departments with formalised business structures. Social enterprise and values-driven leadership in social enterprises provides a further salient area to study and the role of the entrepreneur in not-for-profits and, in for profit high growth organisations. Hence, the role of responsible business and CSR within small businesses is becoming an emerging new field of research (Hoogendoorn, Guerra, and Zwan 2015; Soundararajan, Jamali, and Spence 2017) yet, the complexities, concerns and outcomes for small businesses are little understood. Ideas for topics include, but are not restricted to, the following:
- The benefits and challenges for smaller enterprises in implementing sustainable practices.
- How do SMEs contribute to sustainability? Why do small businesses matter (in this context)?
- The role of sales driven marketing and responsible business
- Digital marketing and ethics related to entrepreneurial decision making and practice.
- The Consumer-Entrepreneur relationship and trust; how can entrepreneurs act responsibly?
- Social enterprise and free will-how can entrepreneurial leadership play a role in value creation activities in social contexts?
- CSR in SMEs, do the role of a firm's stakeholders and their networks play a role?
The colloquium will take place from 9am-5pm and will include a light lunch and refreshments through the day.
Schedule:
8:30 - Registration / Tea and Coffee
9:00 - Welcome Address by LJMU
9:15 - SIG 25th Anniversary Welcome Address by: Prof Zubin Sethna & Prof Roz Jones
9:30 - Keynote: Prof Ian Fillis
10:00 - Keynote: Prof Wilson Ng
10:45 - Coffee Break
11:00 - Keynote: Prof Jessica Lichy
11:30 - Parallel Session 1
12:30 - Lunch
13:30 - Keynote - Prof David Roach
14:00 - Parallel Session 2
15:20 - Coffee Break
16:00 - Parallel Session 3
17:00 - Panel Discussion
17:45 - Close
For those unable to be present there will online access to the main events of the day. Further details about access will be confirmed nearer the time. There will also be opportunity to present online if you are unable to travel.
There will be an informal evening meal (self-funded) on the evening of 9th December for delegates staying overnight. For further information on the event and suggested hotels, please contact: Professor Rosalind Jones, email [email protected]
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Provider Information
Academy of Marketing's ESBM SIG and BAM's Entrepreneurship SIG
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Speakers
Dr Jessica Lichy
Passionate for ‘digital’, Jessica Lichy has a post-doctoral ‘HDR’, PhD and MBA in online/digital consumer behaviour, adopting an inter-generational and cross-cultural approach. She is employed as a research professor at IDRAC Business School (France), and works as a visiting professor at the Graduate School of Technology Entrepreneurship, Peter the Great St. Petersburg Polytechnic University. Her research interests include Big Data and digital transformation from an end-user perspective and business model engineering. Research-in-progress includes examining the co-evolution of social technologies and technology-enhanced living. Jessica guest edits special issues for ranked journals, organises research conferences with international partner institutions, and actively develops a number of collaborative academic projects for co-publishing and funding applications.
Prof Wilson Ng
Wilson Ng, PhD is a tenured Professor of Entrepreneurship at IDRAC Business School in Lyon, France. Wilson researches processes of opportunity creation in challenge-based ventures. These ventures face existential threats from their operating environment, principally in Wilson’s research when their founders are cognitively and/or physically impaired. Wilson also researches challenge-based entrepreneurs in Do-It-Yourself laboratories who are able to exploit severe competition from incumbent businesses, and migrant entrepreneurs who create ventures by negotiating hostile economic and social barriers.
Prior to higher education, Wilson enjoyed a long career as a corporate finance adviser, initially with Rothschild & Co., and then with the Guthrie Group. Wilson continues to advise technology ventures as an advisory board member of a FinTech start-up in London (https://crowdforangels.com/our-team) and as a non-executive director of a research venture in high-temperature superconducting based in Cambridge, UK.
Wilson has an MA and PhD in Management Studies from Trinity College, Cambridge. He also holds an MBA from London University and a postgraduate Diploma in Accounting from the Association of Chartered Certified Accountants.
In the British Academy of Management, Wilson has been the elected Track Chair of the Entrepreneurship SIG since 2018. He was previously Treasurer from 2011. Wilson is also a member of BAM’s Peer Review College.
Dr David Roach
Dr. David C. Roach is an Associate Professor in the Rowe School of Business at Dalhousie University where he teaches graduate courses in entrepreneurship, innovation and the commercialization of biomedical technologies. He also lectures internationally in the areas of innovation, entrepreneurship, product development and marketing technology products. He has been instrumental in many early-stage companies ranging from aerospace to biotechnology and brings a hands-on approach to the innovation process. Most recently, Dr. Roach co-founded DMF Medical, a Canadian MedTech company whose sole purpose is to “make anaesthesia safer”. He also sits on the board of directors and acts in an advisory capacity for several small and medium-size enterprises in Canada. His research interests include innovation and product management capabilities of small and medium-sized enterprises (SMEs), with Biomedical Technologies (MedTech) firms being of particular interest.
Prof Ian Fillis
Professor Ian Fillis is a leading entrepreneurial small business researcher, with other research interests in creativity, arts marketing and consumer research. His research outputs include over one hundred single and jointly authored refereed papers in high ranking journals such the Journal of Business Research, Nonprofit and Voluntary Sector Quarterly, European Journal of Marketing, Annals of Tourism Research, Journal of Entrepreneurial Behaviour and Research, Poetics: Journal of Empirical Research on Culture, the Media and the Arts and the Journal of Marketing Management. He has been Principal Investigator and Co-Investigator on a number of externally projects funded by NESTA, AHRC, ESRC, Carnegie Trust, Scottish Enterprise, Scottish Arts Council and the Arts Council England. Professor Fillis has recently held the position of Visiting Distinguished Thought Leader at the University of South Australia, having also been University of Tasmania Distinguished Visitor and the Bowater Visiting Research Fellow, Deacon University. He also the lead editor of the Edward Elgar Handbook on Entrepreneurship and Marketing and co-editor of Exploring Cultural Value: Contemporary Issues for Theory and Practice published by Emerald.
Chairs
- Professor Rosalind Jones, Liverpool John Moores University
- Professor Wilson Ng, IDRAC Business School, France
- Professor Zubin Sethna, Regent's University London
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Contact
Please contact the BAM Office at [email protected] with any queries.
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Event Fee
AM & BAM Members: £30
Non-Members: £50
Full-time PhD Students: £10
Attend online via Zoom: FREE (remote participants only)
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