This event will take place in-person only.
Event description

This afternoon research symposium brings together academic researchers working on nonprofit projects with nonprofit and social enterprise practitioners in order to ensure that the insight from our research

  • can be communicated in an accessible way so that practitioners of a wide range of organisations can benefit from the insights.
  • feeds directly into practice through identifying the 'so what?' element coming out of the research
  • can be developed going forward through understanding the issues and gaps in knowledge that practitioners have.

It focuses on topical nonprofit marketing issues such as the role of brand, measuring stakeholder impact, strengthening communications, segmentation of supporters, effective philanthropy.

The event is being organised by the Marketing and Retail SIG as part of their programme of community events but is open to any researcher working on these issues.

The timings for the event are 14:00 -18:00 UK time, with registrations and refreshments from 13:30 UK time.

Registrations close on the 1st March 2023 at 23:59 UK time.

___________________________________________________________________________

Provider Information

BAM Marketing and Retail Special Interest Group

___________________________________________________________________________

Who should attend?

Early/Mid Career Academics, Senior Academics, Practitioners

The event speaks to Section A1, A2, C2 as detailed in the BAM Framework.

___________________________________________________________________________

Benefits of Attending
  • Provide insight directly to nonprofit practice through sharing current or recent research on nonprofits.
  • Hear the latest academic nonprofit research in order to develop your own work
  • Help shape future nonprofit research through understanding the priorities and concerns of practitioners

___________________________________________________________________________

Facilitators

Dr. Sarah-Louise Mitchell, Social Media and Communication, Marketing and Retail SIG

___________________________________________________________________________

Speakers
  • Dr. Beth Breeze, Director of the Centre for Philanthropy at Kent University 
  • Dr. Rita Kottasz, Editor of the Journal of Marketing and Philanthropy 
  • Sam Drabble, Head of Evaluation, Research and Learning  at Water and Sanitation for the Urban Poor 
  • Dr. Andrea Macrae, Principal Lecturer in Stylistics and Student Experience, Oxford Brookes University
  • Dr. Sarah-Louise Mitchell, Senior Lecturer in Marketing, Oxford Brookes Business School
  • Dr. Angela Ellis Paine, Lecturer in Voluntary Sector Management, Bayes Business School 
  • Heather Sturgiss, Head of Influencers Audience Research, nfpResearch
  • Dr. Ramani Gallellalage, Senior Lecturer, Nottingham Business School 

___________________________________________________________________________

Contact

Please contact BAM Office at e[email protected] if you have any general queries.

Anyone who is interested in presenting their work should email [email protected] directly.

___________________________________________________________________________

Logistics

Venue Details

Room G.21,

Oxford Brookes Business School,

Headington Campus,

Oxford,

OX3 0BP.

Event Fee

BAM Members: Free

Non - BAM Members: £20

Payment and Cancellation Policy

Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received. 

Cancellations 

  • Cancellations received within 14 days of booking your place on the event will receive a full refund. 

  • Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.  

  • Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise. Please be aware that delegates are always responsible for ensuring their own travel and accommodation against cancellation, and the British Academy of Management is not able to reimburse anyone for these under any circumstances.  

To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:

  • Go to your BAM Account
  • Click 'My Events'
  • Under 'Upcoming Events' will be the booking, please click Cancel Booking
  • Follow the steps and complete the request
Return to listing