Upcoming event - Understanding personalisation: cross-disciplinary perspectives.
Research Seminar: Understanding personalisation: cross-disciplinary perspectives.
Summary: This Seminar addresses the global phenomenon of personalization that has come to affect many aspects of everyday life. The discussion will include the dimensions of personalization and its typologies. The focus is on influential instances of personalization in communication, consumption, design principles and practices, marketing and manufacturing. Issues of privacy, the ethics of design, use of AI and the designer/maker’s control versus the consumer’s freedom.
Wednesday May 25th 2.30-4pm
Clerici Building, Oxford Brookes Business School, Headington Campus, Oxford
Hosted by the BAM Marketing and Retail SIG as part of our in person events series
Three speakers. Prof Tony Kent (Nottingham Trent), Dr. Iryna Kuksa (Nottingham Trent), Dr. Ana Isabel Canhoto (Brunel) followed by panel discussion
Bookings can be made here