Enhancing Management Education through AI-Enabled Virtual Reality
This PDW offers academics a unique opportunity to explore how virtual reality (VR) and artificial intelligence (AI) can be applied to management education to strengthen student learning, particularly in the development of soft skills.
Participants will gain first-hand experience with immersive VR scenarios designed to simulate workplace situation such as presentation skills, salary negotiations, conflict resolution, and interviews. These scenarios allow learners to build confidence, receive instant and detailed feedback to reflect on their decisions, and learn from mistakes in a safe and controlled environment.
The workshop will also examine the broader potential of VR in business education, with a particular focus on developing communication, leadership, and interpersonal skills. A key feature of the session will be the demonstration of VirtualSpeech, a platform that uses AI to personalise training.
Ideal for educators seeking innovative, practical methods to engage students and enhance their career readiness, this PDW combines hands-on experience with critical reflection on the future of management learning
This workshop will introduce the concept of a ‘Buy One, Give One’ model in higher education, an innovative approach to encouraging corporate social responsibility and inclusivity. Developed by the University of Auckland’s Centre for Inclusive Capitalism, this initiative will enable wealthier organisations to fund executive education places for less privileged executives, with both groups learning alongside one another. The aim is to foster learning diversity, cross-sector collaboration and corporate philanthropy. The workshop will provide an overview of the pilot programme, discussing its objectives, structure, and anticipated impact.
Participants will engage in interactive discussions and hands-on activities to explore implementation strategies, potential challenges, and best practices for building partnerships between donor and recipient organisations. The workshop will encourage participants to consider how universities can maximise their unique position in society to provide innovative and proactive solutions to improving inclusivity through education. With participant consent, workshop findings will be anonymised and incorporated into an action research project. Ethics approval has been granted, and consent forms will be available on the day.
Participants wishing to know more about the research project in advance of attending the workshop are encouraged to contact the PI Ruth Dimes (
[email protected]) directly.
Since its introduction in the 1980s (Wiggins, 1989), discourse on authentic assessment seems to have been dominated by an emphasis on mimicking ‘real work’. Such a focus has come under scrutiny as superficial, disarticulated, ahistorical and ignorant of students’ aspirations, prompting a recent shift away from authentic assessment as a feature of the task. Instead, recent scholarship frames authenticity in assessment, as a “set of principles” that can guide the design and implementation of assessments within a broader pedagogy (Fawns et al. 2024), to foster “a way in which learners engage with assessment” (Ajjawi et al., 2025).
Led by experienced teaching focussed academics from three different business and management specialisms—Marketing, Operations Research and Human Resources—this workshop will guide participants through an exploration of what constitutes authenticity within their own teaching practice. We want to encourage an inclusive discussion that avoids labelling particular assessment methods as authentic or inauthentic, instead focusing on ways in which authenticity can be designed into teaching, learning and assessment practices/experiences.
Particular attention will be given to the following questions:
- How can conventional forms of assessment, often labelled as inauthentic, be transformed into authentic learning experiences?
- How can assessments retain or increase their authenticity when student use of GenAI is widespread?
- What challenges, barriers or issues do you foresee and how might you overcome them?
- Participants will leave with at least one idea for enhancing authenticity in their current assessment practice.
This PDW explores how human–AI interaction can foster sustainable value co-creation across sectors. Drawing on service-dominant logic, recent empirical findings, and real-world case studies, the session engages participants in evaluating how AI contributes to or undermines environmental, social, and governance (ESG) value.
Through panel discussions, presentations, and interactive group work, the session offers a dynamic platform for researchers and practitioners to co-develop ideas and identify future research directions in the area of AI-enabled sustainable business practices.
Over the last decade, significant advancements have been made in fostering research impact beyond the traditional academic-only orientation. Nevertheless, despite the fact that the “impact agenda” has been incorporated into researchers' daily activities for some time, there is still a need for a deeper understanding of how to strategically plan for generating such impact. Planning involves understanding which actions can be undertaken prior to starting and throughout the research process to ensure that these research processes and their resulting outcomes have real-world applications and benefits. This approach also requires careful consideration of each researcher’s unique resources and contextual factors. This involves engaging with stakeholders, communicating findings effectively, and fostering collaborations that can maximise the reach and relevance of research impact.
This workshop offers researchers practical strategies and tools to enhance their research’s impact planning process. Designed as a co-creation experience, it prioritises the perspectives and experiences of participants, enabling the customisation of strategies to meet specific needs and adapt to different contexts. By fostering an environment of shared best practices and collaborative learning, attendees will be empowered to create more effective plans for maximising the impact of their research. This workshop is suitable for researchers at all career stages who seek to elevate the visibility and societal relevance of their work.
Research-Informed Teaching (RIT) lies at the heart of contemporary debates in higher education, yet its implementation remains uneven, contested, and increasingly complex in the age of digital transformation. This Professional Development Workshop (PDW) explores how academics can embed research meaningfully into their teaching without exacerbating workload pressures or compromising student engagement.
Designed for PhD students, early-career researchers, senior faculty, and teaching-focused academics, this workshop offers a dynamic forum to explore cutting-edge insights and empirical evidence surrounding the research-teaching nexus. Drawing on recent studies (Healey & Jenkins, 2000; Maisano et al., 2023; Peres et al., 2023), we critically interrogate whether research actually enhances teaching effectiveness and what practical, institutional, and technological conditions are necessary for RIT to flourish.
Participants will explore disciplinary affordances, institutional incentives, and the growing influence of generative AI on pedagogy. The session engages BAM’s strategic themes—particularly EDIR, sustainability, and impact—by asking how RIT can create more inclusive, future-facing, and student-centred learning environments.
This 90-minute in-person session includes expert panel discussions, small-group breakout dialogues, and a collaborative case study exercise. Delegates will gain actionable strategies for balancing research and teaching responsibilities, fostering student inquiry, navigating AI-enabled learning spaces, and advocating for institutional change.
Join us to exchange ideas, challenge assumptions, and co-create a vision for sustainable, evidence-based pedagogical practice. Whether you're striving to enhance your teaching, align with institutional goals, or explore the boundaries of AI in education, this PDW will equip you with the tools and community to lead transformative change in business and management education.How can research be integrated into teaching without overwhelming workloads or compromising quality? Join us for an interactive workshop exploring the evolving relationship between research-informed teaching (RIT) and the challenges of AI-driven pedagogy in higher education.
Key Takeaways:
- Practical strategies to embed RIT across disciplines
- Insights on AI’s role in reshaping teaching
- Collaborative problem-solving & peer-generated strategies
Ideal for: PhD students, early-career academics, senior faculty, and teaching staff.
Our proposal aligns well with both the conference theme and with the Strategy Special Interest Group. This SIG emphasizes strategic doing and what managers and others in the organization do to craft and execute strategies. The SIG focuses on strategic outcomes and the interface between the academe and business world. In this context the relevance of what we do as researchers is critical for effective performance. Yet as was mentioned above, much of the discussion has been based on opinions, not evidence. As academics it is our role, if not our duty. to bring evidence to the discussion and enable informed judgments.
This PDW is based on the decolonisation project at the Birmingham Business School (BBS), of the University of Birmingham, recently published as a Sage Case Study Report (2025). The project sought to challenge Eurocentric norms in business and management education and foster an inclusive and globally relevant approach, anchored in a participatory, bottom-up ethos.
This workshop will focus primarily on education, including both curriculum and assessment. Participants will gain insights into our journey, exploring a framework to embed decolonial perspectives in business and management teaching. Our approach is guided by our 5 C’s framework: Conversation, (dis)Comfort, Context, Creativity, and Co-creation/Co-conspirators. These principles shaped our collaborative, evolving decolonisation process and continue to inform our practices at BBS.
As artificial intelligence transforms organisations and reshapes leadership models, how do we ensure the future is not only digital, but inclusive, ethical, and sustainable? Join us for this dynamic in-person workshop led by Dr Nisreen Ameen, a leading researcher on AI skills, digital inclusion, and organisational transformation.
This session will equip educators, researchers, and policy-engaged scholars with practical tools and strategies to design inclusive AI upskilling pathways tailored to their own contexts. You will explore cutting-edge approaches to embedding equality, diversity, and responsible innovation into business school curricula, institutional leadership, and wider research agendas.
Through short expert-led provocations and participatory co-design activities, this workshop will challenge current assumptions, surface structural barriers, and empower participants to develop equitable strategies for AI integration. From real-world case studies to actionable frameworks, you will gain the insight needed to lead in a rapidly evolving digital landscape, while ensuring that no one is left behind.
Key Benefits of Attending:
Whether you are working on responsible AI research, developing inclusive curricula, or shaping institutional strategy, this workshop offers a rare opportunity to lead boldly, and inclusively, into the future of AI and business education.
Are you ready to elevate your impact as a management educator? Join us for a hands-on, thought-provoking workshop: "Doing Better as Management Educators: Integrating Sustainability Topics into Curricula." This session is designed to equip educators with practical tools and fresh perspectives to bring sustainability, ethics, and social responsibility into the heart of management education.
🌱 Tackle Global Challenges Through Education
Discover how your teaching can address critical global issues such as climate change, inequality, and resource scarcity by aligning your curriculum with the United Nations Sustainable Development Goals (SDGs).
🎓 Reimagine the Role of Management Educators
Explore the growing importance of educators as catalysts for ethical leadership and social innovation. Reflect on your teaching approach and leave with a renewed sense of purpose.
🛠️ Gain Practical, Ready-to-Use Strategies
Participate in engaging, collaborative activities designed to help you identify, create, and implement sustainability-focused content. Walk away with concrete ideas and methods to enrich your courses.
🧠 Learn Through Experience and Interaction
From visioning exercises and SDG exploration to curriculum integration planning and peer presentations, every session is built around active learning and real-world application.
🌐 Connect and Collaborate
Network with fellow educators who are passionate about sustainability and committed to making a difference. Build meaningful relationships and leave with potential collaborators and accountability partners.
💬 Inspire Future Leaders
Empower your students to think critically, act ethically, and lead responsibly in a complex and interconnected world.
Join us to learn, connect, and co-create a more sustainable future - starting in the classroom.
Join Professor David Bamford, Professor Iain Reid and Doctor Marina Papalexi (Manchester Metropolitan University) for this dynamic in-person Professional Development Workshop at BAM2025. Designed for academics and practitioners alike, this session explores how strategic university–business collaborations can drive innovation, economic growth, and real-world impact. Through engaging talks, real-life case studies, and interactive breakout discussions, participants will gain practical tools and insights to structure effective partnerships that benefit both academia and industry. With a focus on actionable strategies, this workshop offers a unique opportunity to learn from experts, share experiences, and build valuable networks. Aligned with multiple BAM Special Interest Groups—including Innovation, Performance Management, and Knowledge & Learning—this session promises to be a rich source of professional development and inspiration. Ideal for those looking to enhance their collaborative capabilities and apply academic research in impactful ways.
As AI reshapes higher education, educators face complex ethical challenges. Join our interactive workshop at the BAM 2025 conference to strengthen your ethical toolkit for navigating AI-driven dilemmas. Facilitated by Professor George Saridakis (Kent University), and Siriwan Hutangkabodee (University of Westminster), this workshop introduces three powerful frameworks: Agent–Principal (institutional accountability and beneficiaries), Dependency Theory (addressing inequalities and power structure), and Markkula’s Ethical Decision-Making (normative guidance).
Through practical scenarios, group activities, and reflective dialogue, participants will gain insights to responsibly integrate AI in teaching, research, and leadership. Designed specifically for educators, curriculum designers, and leaders in business and management disciplines.
Come enhance your capacity for ethical reasoning, ensuring that AI supports, rather than undermines, the core values and mission of higher education.
Join us and let’s exchange ideas and build a resilient academic future!
In an era defined by volatility, uncertainty, complexity, and ambiguity (VUCA), the future of management education demands bold imagination and strategic foresight. This Professional Development Workshop invites educators, researchers, academic leaders and practitioners to explore the disruptive potential of generative AI through the powerful lenses of Scenario Planning and the STEEP-V framework—Social, Technological, Economic, Environmental, Political, and Values.
Participants will dive into interactive exercises that surface the deep tensions reshaping higher education. By selecting two STEEP-V variables and pushing them to their extremes, attendees will build Tension Maps—tools that reveal radically different futures and challenge entrenched assumptions. Through these provocative scenarios, we’ll rethink the role of academic institutions, redefine the essential skill sets for tomorrow’s managers, and question current models of employment and performance evaluation.
Engaging breakout sessions and collaborative reflection will help participants develop a toolkit of methods to apply in their own research, teaching, and institutional planning. This hands-on experience fosters reflexivity and sharpens strategic thinking, offering a powerful way to anticipate change and respond with purpose.
Whether you're shaping curriculum, designing executive education, or studying innovation in academia, this workshop equips you to navigate—and shape—the uncertain futures ahead. Come prepared to challenge the status quo, imagine the unimaginable, and contribute to a collective vision for the future of management education.
In today’s complex organizational environments, innovation often suffocates within the rigid folds of hierarchy. This workshop explores how Intrapreneurial storytelling—the art of persuasive internal pitching—can act as a powerful lever to cut through red tape and mobilize action from within. Whether you’re a rising manager, a researcher, or an internal change maker, you’ve likely felt the friction of navigating institutional inertia. This PDW draws on real-world corporate case studies, live participant pitching exercises, and storytelling psychology to decode how the most impactful ideas don’t just survive the bureaucracy—they thrive in it.
Led by a dynamic panel of scholars, practitioners, and industry innovators, this session offers hands-on exposure to techniques that can transform mundane reports into movement-building narratives and reframe “risky” ideas as mission-aligned initiatives. We focus on the mechanics of influence: framing, timing, emotion, power dynamics, and cultural cues that govern internal buy-in.
Key Benefits for Participants:
- Learn storytelling techniques that convert internal pitches into funded, supported initiatives
- Break free from idea-stifling structures with tools to navigate organizational politics
- Practice your own pitch and get feedback from experts and peers
- Network with intrapreneurs and scholars shaping change in leading institutions
- Access exclusive templates and resources to take back to your teams
- Identify research themes and academic scope aligned with both theoretical and empirical directions
Join us at BAM 2025 to unlock the power of narrative, rethink how ideas travel within institutions & organizations to implement new business projects, and leave equipped to pitch smarter, not just harder!
#BAM25 #IntrapreneurialStorytelling #PitchToPower #InnovationFromWithin #PDW #Intrapreneurship #OrganizationalChange #StorytellingStrategy #PitchToPower #InnovationLeadership #InternalPitching #IdeaToAction
This PDW aligns with a number of BAM’s strategic priorities for 2024-28. It will bring together a range of stakeholders, engaging diverse voices and perspectives, to explore ways in which Business & Management research can addresses issues of real-world concern, and be used to inform EDI policy and practice decisions.
This PDW will explore, through the views and experiences of the participants, how researchers and practitioners might better engage in the process of co-production to address EDI concerns. Through co-production academic research can better address relevant and inclusive practice-based challenges, having impact through producing useable and operable outcomes that should in turn, also contribute to academic discussions and theory.
Following short panel presentations, the PDW will form round table discussions. These discussions will examine how the different stakeholders can work productively to co-produce new knowledge and understanding in relation to EDI concerns. The discussion outputs will be recorded and used as a basis for development of future BAM activity in this area.
Start your final day at BAM2025 Conference with a powerful and energizing session that explores how organizations can lead and thrive in today’s globally connected world.
This workshop uncovers how collaborative innovation ecosystems are reshaping the way we cross borders—geographical, regulatory, digital, and cultural. Discover new insights on how companies, institutions, and individuals are using collaboration to unlock growth, navigate complexity, and drive meaningful impact across sectors and regions. Whether you're a researcher, practitioner, or policymaker, this session will equip you with fresh thinking and strategic frameworks to lead and support cross-border innovation ecosystems—wherever borders may exist.
This workshop is focused on how we can use reflexive practice to support and express an identity that positions us as leaders in our field. The idea of reflexive practice is that we can make ourselves more aware of the influences on our personal lives and careers, and be more deliberate about how we respond to these influences. By doing so, we can seek to have more control about where we are going and who we are becoming. At the end of this session participants will:
- Have ideas about how to build their research experience and expertise, and explore the value of the rest of their 'academic portfolio'.
- Be able to identify their desired leadership identity in their research field, in pedagogic practice or in a formal administrative role.
- Begin to scope out a leadership development trajectory that can be ambitious but achievable - and is meaningful to them, on their own terms.
The workshop frames these aims in the context of practices and processes that will also help participants to think about their resilience.
Wellbeing is one of BAMs strategic priorities. In this workshop we aim to explore how we can support and promote business and management school faculty moving forward . The session starts with a panel presentation ‘Envisioning faculty wellbeing in difficult times’. We then move to group work to discuss individual and group wellbeing needs and suggestions for support and systemic change. Finally, we draw up suggestions to the BAM executive for ways forward including suggestions for an ongoing webinar series on faculty wellbeing.
This PDW aims to explore different ideas and approaches towards embedding sustainability in business curricula, underpinned by a focus on the broader sustainability skills required by industry professionals.
Objectives:
- Explore how work-ready, employable business school graduates can be developed for a range of roles
- Through a 4D (Discovery, Dream, Design & Destiny) process, develop ideas that can be actioned for diversification of student experience and focus on broad employability attributes
- Open up dialogues and understanding of how synergies can be co-created between academia and industry in the sustainability domain
- Enhance professional learning and development of attendees through network-building, engagement and experience of a positive pedagogic practice
Methodology: Through sharing lived experiences in an appreciative manner (discovery), attendees will consider new and innovative ways of integrating sustainability into business curricula (dream), and imagine how this could be done (design); ultimately feeling empowered to action change within their own disciplines (destiny).
This PDW offers tremendous learning for BAM Conference participants by exposing them to (i) the rapidly evolving challenging scenarios for Business Schools; ii) what many Business Schools are doing to tackle the same (e.g., overseas expansion); and (iii) the how to pursue internationalisation activities and strategies in Business Schools to sustain growth. The information can be most helpful for decision makers, academics, researchers, consultants and project managers. This can also be very helpful for professional development of concerned stakeholders. By bringing together eight experienced experts in the area, we can provide critical and timely information on effective and efficient management of international aspirations and strategies to sustain growth of Business Schools in the global context.
The proposed PDW shall of great interest to BAM attendees as internationalisation of Business Schools and related matters tend to be core to their respective agendas and it is also critical to consider how to sustain the same.
This PDW will enhance the teaching and engagement practice of colleagues by demonstrating how they could teach the ‘paradigm shift’ required for the transition from a linear to a circular economy (CE). It shall enable participants to engage students with sustainability issues and CE principles. It will enhance participants ability to understand and teach the PDSA (Deming, 1986) innovation model, which gives learners a valuable innovation and group work tool. Participants shall engage in an immersive group challenge, to solve a problem (puzzle), that teaches a ‘mindset/paradigm shift’. The exercise adopts an ‘action -reflection-theory’ (flipped) pedagogical approach that enables participants to reflect on how the exercise can be employed for their teaching or research. Participants will draft a personal learning log that captures how they can apply their learning, from the workshop to their teaching and research practice. Participants will develop an enhanced understanding of circular economy principles and the 10Rs framework. The PDW will enhance understanding of teaching paradigms (Kuhn,1962), reflective practice (Gibbs, 1988) and the PDSA innovation model (Deming, 1986). This PDW was presented at EURAM (2024) and has led to a draft collaborative research and funding applications.
The PDW will employ an experiential exercise from the award winning Circular Economy Innovation Communities (CEIC) project, which creates regional collaborative innovation networks through programme communities of practice to support practitioners to develop new service solutions that implement Circular Economy (CE) principles. CEIC has developed 358 practitioners from 231 organisations across Wales and created a CE ecosystem with 1800 members of Linkedin group. Participants enhance their innovation knowledge and skills by applying contemporary techniques to deliver innovation to reduce their carbon footprint and enhance their value proposition. The challenge led programme applies contemporary pedagogy, that enables inter-organisation knowledge sharing. The Conference 2025 Highlights provide insights into the programme impact.
How can we ensure digital technologies serve justice, inclusivity, and sustainability? What principles should guide digital innovation, and how do we put them into action?
If these questions resonate with you, join us for a thought-provoking Professional Development Workshop (PDW) exploring the principles and practical implementation of the Digital Good Society.
As digital transformation reshapes every aspect of social, political, and economic life, there is an urgent need to rethink how technologies are designed, governed, and embedded with core social values. So, it is no longer enough to react to emerging risks. We must intentionally embed ethical principle- such as human dignity, equity, transparency, and democratic governance- into the design, governance, and deployment of technology from the outset.
This PDW invites scholars, practitioners, and policymakers to moves beyond theoretical discussions, focusing on practical frameworks and implementation strategies that can build resilient, fair, and accountable digital systems across sectors like healthcare, education, public services, and civic life.
Through interdisciplinary dialogue drawing from management studies, public policy, sociology, economics, and technology governance, we will explore frameworks for responsible innovation, ethical system design, and sustainable digital futures. Whether you are an experienced researcher, a doctoral candidate, or an early career scholar, this workshop will provide valuable insights, networking opportunities, and practical frameworks to guide your work on digital transformation.
Key Benefits of Attendance:
- Gain cutting-edge insights into the concept and practice of the Digital Good Society.
- Learn how to embed ethical values into digital systems and organisational innovation.
- Engage with interdisciplinary perspectives from leading academics and practitioners.
- Develop actionable strategies for responsible and sustainable digital innovation.
- Network with a vibrant community of researchers across disciplines and sectors.
- Contribute to shaping the future of technology governance and public good initiatives.
Don’t miss this opportunity to be part of a vital conversation about creating a more equitable digital future!
This expert-led workshop run by The Case Centre will demonstrate how to utilise the benefits of AI in your case teaching classroom. It will be an invaluable opportunity for delegates to find out more about case teaching and will be suitable for those new to cases as well as more experienced case teachers who are looking for ways to integrate AI into case teaching and learning.
Scholarly output is the key vehicle for our impact and personal progression. It is how we engage with our peers and put forward our ideas. Yet, writing can be a frustrating process. It is also an aspect of academic life that is relatively unsupported by training or professional development; we are expected to become academic writers without any significant formal instruction. We all face intensified work, reduced peer support and high expectations.
In this lively and practical PDW you will be introduced to strategies on writing from scholars in academic writing development. The central idea is that a planned and focused writing routine will allow you to be a productive writer and maintain balance in your life. We will look at how to plan time for writing and how to maintain optimal focus during writing sessions. You will have the opportunity to try these practices and reflect on your own approaches to writing, both helpful and unhelpful. You will leave with some new tools and hopefully some motivation.