There has been a major growth in qualitative inquiry within social sciences and business research over the past three decades. The reasons for this may be that research which is mostly concerned with people, organisations and social interactions is not a good fit with positivist/scientific philosophy (which is based on quantitative survey or experiment). Increasingly, business researchers are striving to achieve a depth of understanding through qualitative research.
Staged jointly by the BAM Research Methodology and Marketing and Retail Special Interest Groups, This webinar will discuss several alternative methods to the standard interview and focus group, with which many researchers are familiar, and will consider issues around ethics and decolonisation of qualitative research.
Provider Information
Staged jointly by the BAM Research Methodology SIG and Marketing and Retail SIG.Who Should Attend?
The event speaks to Sections A1, A2, and A3, as detailed in the BAM Framework.
Speakers
Dr Iride Azara
Dr Iride Azara is Senior Lecturer in Tourism and Events at the University of Derby. Her research focuses on cultural tourism, heritage and events experiences co-creation, nature-based tourism, well-being and sustainability.
Active in several international research organisations, she is widely published and has extensive experience in ethnography, comparative and longitudinal studies.
Dr Kuldeep Banwait
Dr Kuldeep Banwait is Principal Lecturer and People Lead of Marketing at Oxford Brookes University. His research interests are in marketisation of higher education, sustainability and branding.
Before going into higher education, he worked in the hospitality, leisure and retail sectors, which informs his philosophy of bringing marketing theory to life by applying it to topical real-world themes.
Dr Elnerine Greeff
Dr Elnerine Greeff is Senior Lecturer in Marketing at the University of Derby with 17 years of academic experience. Her research focuses on inclusive marketing and corporate communication, particularly for internal audiences.
She also explores pedagogic research, drawing on extensive industry experience in marketing, and contract research to enhance her work.
Dr Simon Peter Nadeem
Dr Simon Peter Nadeem is Senior Lecturer in Operations and Supply Chain Management at the University of Derby, specialising in circular economy and sustainability in supply chains.
He has published widely in highly regarded journals and is recognised internationally for his research and expertise.
Tracy Powell
Tracy Powell is Assistant Head of Discipline of Marketing and Operations at the University of Derby, specialising in marketing, digital marketing, consumer behaviour and organisational development.
She is an experienced lecturer and facilitator in the educational sector and the professional training and coaching industry, focusing on team-building and executive coaching.
Barbara Tomasella
Dr Barbara Tomasella is Senior Lecturer in Marketing at Derby Business School and Fellow of the Institute of Corporate Responsibility and Sustainability.
Her research interests include corporate social responsibility, social enterprise and education for sustainable development applied to marketing. She teaches and supervises on strategic branding and social marketing/enterprise.
Chaired by
Dr Alison Lawson
Dr Alison Lawson is Head of the Discipline of Marketing and Operations in Derby Business School at the University of Derby.
Her research interests are in marketing for social good, sustainability and customer behaviour.
Before going into higher education, she worked in book publishing and contract research for the education sector at a nonprofit organisation
Dr Charles Hancock
Dr Charles Hancock is Senior Lecturer in Marketing in Derby Business School at the University of Derby, specialising in ZMET visual methods and research related to a sustainable society.
His extensive industry background enriches his teaching, which covers contemporary marketing challenges, commercial programmes, live agency briefs, and independent studies. Before academia, Charles held senior management roles across Europe.
Benefits of attending
- Learn about alternative methods for qualitative research;
- Learn about issues of ethics and decolonisation of qualitative research;
- Network and make contacts with others interested in similar ideas;
- Offer your own insights and examples to others to share good practice;
- Gain knowledge and ideas to impact your own teaching and research.
Contact
Please contact the BAM Office at [email protected] with any queries.
Event Fee
BAM Members: Free
Non-Members: £60
If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.
For more information, please visit BAM Membership
Registration closes on 16th June 2025 at 23:59 BST.
Payment and Cancellation Policy
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Cancellations
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