Demystify the Research Excellence Framework (REF) 2026

Staged by the BAM Marketing & Retail SIG

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Description

This session, hosted by Professor Carley Foster, will offer attendees an overview of the REF process with a particular focus on how outputs are evaluated. It is aimed at those new to the REF assessment but also those who want to refamiliarise themselves with the framework.

Our main speaker Professor Sally Dibb, will offer insights based on her experience as the REF Deputy Chair of Business & Management. As Professor of Marketing & Society she will also share tips based on her experience of reviewing outputs in marketing.


Provider Information

BAM Marketing & Retail SIG


Who Should Attend?

The event speaks to Section A1-A3, D1-D3, as detailed in the BAM Framework.


Guest Speaker
Prof Sally Dibb

Prof Sally Dibb

Research Professor of Marketing and Society, Manchester Metropolitan University


Chaired by 
Prof Carley Foster

Prof Carley Foster

Professor of Services Marketing, University of Derby


Benefits of attending 
  • Achieve a better understanding of the REF
  • Understand how outputs are reviewed, particularly within marketing
  • Gain tips on how to enhance the quality of your own research

Contact

Please contact the BAM Office at [email protected] with any queries.  


Event Fee 

This event is free for all doctoral students to attend.

If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.

For more information, please visit BAM Membership


Registration closes on 30th March 2026 at 23:59 GMT

Payment and Cancellation Policy

Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received. 

Cancellations 

  • Cancellations received within 14 days of booking your place on the event will receive a full refund. 

  • Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.  

  • Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise.

To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:

  • Go to your BAM Account
  • Click 'My Events'
  • Under 'Upcoming Events' will be the booking, please click Cancel Booking
  • Follow the steps and complete the request