The role of academic research in addressing societal challenges is evolving rapidly. Measures of career success have shifted from citations/downloads to real and measurable social impact delivered through the research.
Often anchored in the UN SDGs, this shift also reflects the changing requirements of the REF process and UKRI research objectives to demonstrate effective stakeholder partnership working to address the world's 'wicked problems'. In turn, research papers that map the process of creating social impact and measures of effectiveness are increasingly sought for Special Issues in quality journals.
Staged by the BAM Marketing and Retail Special Interest Group, this webinar will showcase recent examples of co-created research projects that have delivered social impact and been successfully published in order to inspire others to do the same. It will provide an opportunity to understand some of the challenges and opportunities of working with external organisations such as nonprofits and community groups to create net positive change and also lead to publication.
Provider Information
BAM Marketing and Retail Special Interest Group
Who Should Attend?
The event speaks to Sections A1-3 as detailed in the BAM Framework
Guest Speakers
Dr. Diletta Acuti
Dr. Diletta Acuti is Senior Lecturer at the University of Bath. Diletta was first author of an EJM social impact paper on 'The impact of communication and proximity on citizens’ sustainable disposal of e-waste'
Dr. Seamus Allison
Dr. Seamus Allison is Senior Lecturer, course leader and member of the Undergraduate Advisory Board at Nottingham Trent University. Seamus was first author of an EJM social impact paper on 'Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date'.
Professor Sharyn Rundle-Thiele
Professor Sharyn Rundle-Thiele is Director of the Social Marketing unit at Griffith University and a global leader in co-created social marketing projects to achieve impact. She was one of the editors of the EJM social impact special issue and leads a wide range of social impact projects.
Chaired by
Dr Sarah Louise Mitchell
Dr. Sarah-Louise Mitchell is Senior Lecturer in Marketing at Oxford Brookes Business School. After 20 years marketing experience in industry across retail, fmcg and nonprofit organisations, she now focuses her research and knowledge exchange on delivering social impact with charities. She recently led a Special Issue on ' Delivering impact for Social Good" for the European Journal of Marketing. She is also a BAM Marketing and Retail SIG committee member
Benefits of attending
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Learn about publishing research papers on social impact
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Learn about co-collaborating social impact projects with various stakeholders
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Gain knowledge and ideas to impact your own teaching and research.
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Offer your own insights and examples to others to share good practice;
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Network and make contacts with others interested in similar ideas;
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Learn about alternative methods for qualitative research;
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Learn about issues of ethics and decolonisation of qualitative research;
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Network and make contacts with others interested in similar ideas;
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Offer your own insights and examples to others to share good practice;
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Gain knowledge and ideas to impact your own teaching and research.
Contact
Please contact the BAM Office at [email protected] with any queries.
Event Fee
Registration closes on 4th June 2025 at 23:59 GMT
BAM Members: Free
Non-Members: £60
If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.
For more information, please visit BAM Membership
Payment and Cancellation Policy
Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received.
Cancellations
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Cancellations received within 14 days of booking your place on the event will receive a full refund.
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Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.
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To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:
- Go to your BAM Account
- Click 'My Events'
- Under 'Upcoming Events' will be the booking, please click Cancel Booking
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