New frontiers in management research: A practical approach to doing grounded theory
Grounded theory is a research method with a systematic approach for data collection, synthesis, analysis, interpretation and conceptualisation of qualitative data for theory development. In recent times, the grounded theory method (GTM) is used regularly in management research but, often misunderstood. There are also challenges with the practical application of the GTM in qualitative research. This seminar aims to explore and capture the practical application of GTM in management research.
The seminar will focus on the origins of GTM, outline the different variants, emphasising their strengths and weaknesses for the justification/selection of appropriate variant for research. The main characteristics and shared core procedures associated with the GTM would be explored. Further, the Corbin and Strauss version and the second generation approaches will be used for the practical illustration of research design, data collection, data analysis, and presentation of results in management research.
BAM Council Sub-Committee of Academic Affairs of Conference and Capacity Building
Who Should Attend?
The event speaks to Sections A1, A2 and E1, as detailed in the BAM Framework
Dr Cynthia Akwei, Liverpool John Moores University
Benefits of attending
This seminar is designed for novices, early career and advanced grounded theory researchers and aims to inspire and empower you as a grounded theory researcher. Further, it will be beneficial to PhD students who are (i) interested in learning about the GTM; (ii) intend to use the GTM and (iii) those currently using the GTM to:
- Understand the origin and contemporary approaches of grounded theory
- Understand the types of ground theory studies
- Develop grounded theory research design to collect, analyse, interpret data and write grounded theory research studies.
Please contact the BAM Office at [email protected] with any queries.
BAM Members: Free
Non-BAM Members: £25
Non-BAM Members, Students: £15