Call for Chapters
Digital Transformation and the Future of Service and Consumption: Marketing, Experience, and Strategy
Edited by:
Professor Roya Rahimi, University of Wolverhampton, UK
Professor Prashant Pillai, University of Wolverhampton, UK
Professor Muhammet Kesgin, Rochester Institute of Technology, USA
To be published by Goodfellow Publishers (2026)
Overview of the Book
The rapid acceleration of digital technologies is reshaping the way organisations create value, deliver services, and interact with consumers. From artificial intelligence and automation to data-driven personalization and immersive experiences, digital transformation is fundamentally altering the service landscape and redefining consumption patterns. This edited volume explores how digital transformation is dramatically reshaping service industries, consumer behaviour and experience, and marketing strategy in an era of hyper-connectivity. It offers an interdisciplinary, forward-looking perspective on the trends, challenges, and opportunities emerging across global service sectors. Designed to serve both academic and professional audiences, the book combines rigorous research with applied insights, case studies, and pedagogical resources. It will be valuable to students, researchers, industry leaders, and policymakers navigating the evolving service economy.
Proposed Chapters and Themes
We welcome chapters on the following themes (and related topics):
- Digital Transformation, Service Logic, and the New Consumer Landscape
- The Experience Economy 2.0: From Co-Creation to AI-Curated Journeys
- Platforms, Ecosystems, and the Disruption of Value Chains
- Personalisation, Privacy, and Power: The Ethics of Data-Driven Marketing
- Service Design Thinking in the Digital Age
- AI, Automation, and the Human Touch in Service Delivery
- Digital Consumption and the Psychology of Convenience
- Influencers and Digital Communities in Shaping Experience
- Sustainability in a Digital Service Economy
- The Impact of Blockchain on Trust and Service Innovation
- Mobile Technologies and On-Demand Service Models
- Gamification in Marketing and Consumer Engagement
- Augmented Reality (AR) and Virtual Reality (VR) In Customer Experience
- Security and Privacy Issues in Data-Driven Marketing
- Service Innovation through Internet of Things (Iot) Technologies
- Future Trends: Metaverse, Web3, and Immersive Service Ecosystems
- Sectoral Insights: Tourism, Hospitality, Leisure, Retail, FinTech, Creative Industries, Healthcare
- Education, Entertainment, and Immersive Consumption
- Strategy and Leadership in the Digital Service Era
- Future Horizons: Emerging Technologies, Consumer Trends, and Research Agendas
Submission Guidelines
- Initial submission (abstract): Please submit a 300–500 word abstract outlining the proposed chapter, its core argument(s), methods (if relevant), and contribution by 15th of October.
- Upon acceptance: We will provide detailed author guidelines, chapter template, and Goodfellow Publishers’ style guide.
- Full chapter length: 6,000–7,000 words (including references), to be prepared using the provided template.
Key Dates
- Abstract submission deadline: 10 November 2025
- Notification of acceptance: 30 November 2025
- Full chapter deadline: 15 January 2026
- Review feedback: February 2026
- Revised chapters due: May 2026
- Final manuscript submission to publisher: July 2026
Submission Contact
Please send abstracts and inquiries to:
Professor Roya Rahimi
Professor of Marketing and Leisure Management
University of Wolverhampton, UK
Email: [email protected]
Professor Muhammet Kesgin
Department of International Hospitality and Service Innovation
Saunders College of Business
Rochester Institute of Technology, USA
Email: [email protected]