LinkedIn is a powerful tool for disseminating work outputs, enhancing impact, sharing education-related expertise and keeping up to date with your peers. However, for many of us, talking about our own successes might feel overwhelming and uncomfortable. In addition to this, many of us are not clear on what we want to be known for, while taking time to work on LinkedIn presence may feel like a real chore.
LinkedIn for Educators is a highly interactive, “hands-on” e-workshop that aims to help academic colleagues grow their network, establish their personal brand and extend impact of teaching and research using LinkedIn.
The e-workshop covers such topics as:
- LinkedIn basics: headline, banner and smart settings.
- LinkedIn content: strategies and tactics on how, what and when to post.
- Your LinkedIn headline and banner.
- Mindset around [self] promotion and visibility.
Provider Information
BAM Management Knowledge and Education
Who Should Attend?
All academics, doctoral students, and practitioners that are interested in learning more about how to use LinkedIn more effectively for disseminating work outputs, enhancing impact, sharing education-related expertise and keeping up to date with your peers. C1, C2, C3 as detailed in the BAM Framework
Speakers
Rushana Khusainova
Rushana Khusainova is a Senior Lecturer in Marketing, Education Lead for Marketing and Consumption academic group and a Programme Director for part-time executive MSc Strategy, Change and Leadership at the University of Bristol Business School.
Rushana’s professional interest lie in the area of personal brand and visibility, and she delivers workshops for researchers and educators on the use of LinkedIn for career development. Rushana is a qualified coach, passionate about the use of coaching in supporting and mentoring colleagues and students and development of soft skills and growth mindset.
Chaired by
Dr Neil Pyper
Neil Pyper joined Birmingham Business School in January 2025 as Associate Professor in Strategy and International Business. Previously, he was Head of Education and Student Experience in the Faculty of Business and Law at Birkbeck, University of London. Before joining Birkbeck in 2020, he was an associate professor at Coventry University. Prior to embarking on an academic career in 2012, he spent eleven years as a political risk consultant, specialising in Latin America.
Neil is a specialist in strategic foresight, and has published on scenario analysis. He is co-author of a textbook called Technology Strategy, which was published by Red Globe Press in 2019. He is also a specialist in the political economy of Latin America. and co-edited the book Corporate Governing in Latin America: The Importance of Scandals to Institute Change, which was published by Palgrave in 2023. He is currently working on a textbook on decision making.
Neil leads an MBA module on international business at Birmingham Business School and teaches on several modules on the MSc International Business. He has experience of teaching a range of international business modules at multiple institutions. He also has significant experience of teaching decision making, strategy and strategic leadership at all levels.
Prof Liz Houldsworth
Prof Elizabeth Houldsworth (Liz) is an experienced management development practitioner and an Associate Professor in Management Education and Learning at Henley Business School (University of Reading).
She has a long association with BAM, spanning over 30 years, focusing largely on the Knowledge and Learning SIG and MKE. Her scholarship interests revolve around managerial / adult learning and the career and personal development outcomes experienced by Business School learners.
As a qualified coach, she has a particular interest in supporting women’s careers and is currently leading two communities of practice within Henley and Reading to develop pedagogical scholarship amongst teaching-focused colleagues.
- Email:
- [email protected]
- Website:
- www.henley.ac.uk/people/dr-elizabeth-houldsworth
Benefits of attending
- You will learn about the basics of using LinkedIn.
- You will have an opportunity to reflect on your personal brand and what you want to be known for.
- You will be equipped with simple strategies to enhance your LinkedIn presence.
- You will create a version of an effective LinkedIn headline.
- You will reflect on key mindset-related obstacles in using LinkedIn.
Contact
Please contact the BAM Office at [email protected] with any queries.
Event Fee
BAM Members: Free
Non-Members: £60
If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.
For more information, please visit BAM Membership
Registration closes on 11th May 2026 at 23:59 UK time
Payment and Cancellation Policy
Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received.
Cancellations
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Cancellations received within 14 days of booking your place on the event will receive a full refund.
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Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.
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Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise.
To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:
- Go to your BAM Account
- Click 'My Events'
- Under 'Upcoming Events' will be the booking, please click Cancel Booking
- Follow the steps and complete the request