The British Academy of Management and Marketing Trust are pleased to announce the upcoming launch of the Marketing Impact Research Grant Scheme 2026 which is aimed at researchers at any stage in their career who want to carry out research on the impact of marketing either as a standalone discipline, or in its interface with any other field of business and management by:
- Exploring innovative and new ideas in marketing in the widest sense of its definition;
- undertaking a new research project highlighting the social and business value of marketing in other areas of management research;
- or connecting with other scholars across disciplines to produce collaborative outputs
The Marketing Trust's broad aim is for the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing’ where ‘the expression 'marketing' includes the creation, promotion, sale and distribution of products and services and helping to understand the role of marketing in today’s society’.
We welcome and encourage applications from:
- either single-discipline marketing teams, or project teams that demonstrate collaboration between marketing and other BAM SIGs
- teams involving members from underrepresented ethnic groups, countries, or regions; and teams involving practitioners.
- Early Career Academic (ECA)-led project teams. ECAs are defined as being within 5 years of having their Doctorate confirmed.
It is expected that up to 3 projects will be funded in 2026, with a maximum value of £6,600 per project. At least one project will be ringfenced for ECA-led project teams.
More information will be available on the BAM grants page Grants (bam.ac.uk) later in May.
For any enquiries on the grant schemes, please contact the BAM Grants Manager, Stuart Hull, by email at [email protected]
Stuart Hull
BAM Grants Manager