Webinar Description
This webinar will consider Strategy-as-Practice research as a case study illustrating the general strengths and challenges of European exports in Organization and Management Theory, for example Comparative Institutionalism, Scandinavian Institutionalism and Critical Management Studies. Strengths include roots in social theory, regional complexity and supra-organizational sensitivities. Challenges include limited geographical reach.
As it enters its fourth decade, the talk will show how Strategy as Practice research continues to be shaped by the common features of European research traditions. As for other European traditions, the future for Strategy as Practice research lies not only in more fully exploiting its European heritage but also in incorporating theoretical and empirical opportunities from outside its geographical origins.
Provider Information
Staged by the BAM Strategy Special Interest Group
Who Should Attend?
The event speaks to Sections A1 and A2, as detailed in the BAM Framework
Guest Speakers
Prof Richard Whittington
Prof Richard Whittington is a leader in the field of Strategy-as-Practice research, having published the first paper in the field (1996).
The Strategy-as-Practice movement has revitalised research on strategy processes, with formally-recognised streams in such leading conferences as the Strategic Management Society, the Academy of Management, the European Group for Organizational Studies and the British Academy of Management.
Richard is author of eleven books, including two influential textbooks on strategy: Exploring Strategy, ranked by the Financial Times Teaching Power index as the top strategy textbook worldwide, and What is Strategy – and Does it Matter?, past winner of the Management Consulting Association prize for the best management book of the year. He has published in leading journals such as the Administrative Science Quarterly, the Journal of Management Studies, Organization Science, Organization Studies, Research Policy and the Strategic Management Journal. His work has received more than 50,000 citations. His Google Scholar profile provides links to his papers.
Richard has served as an Associate Editor of the Strategic Management Journal, a Senior Editor of Organization Studies and a Deputy Editor of the British Journal of Management. He has served as a guest editor for eight journal special issues. He has also served on the Board of the Strategic Management Society and as Chair of the Strategy as Practice interest group at the Academy of Management. Richard is Millman Fellow in Management at New College, University of Oxford, where he has served as Sub-Warden.
Richard has held full or visiting appointments at Harvard Business School, HEC Paris, Imperial College, the University of Technology Sydney, the University of Toulouse and Warwick Business School. He has a PhD from Manchester Business School, University of Manchester, an MBA from Aston Business School and an MA in Modern History from Magdalen College, Oxford. He also has an honorary doctorate from the University of St. Gallen, Switzerland
Chaired by
Professor David Sarpong
David Sarpong is Professor of Strategy and the Marketing and Strategy Subject Group Head at Aston Business School, Aston University. Former Vice Chair of the British Academy of Management (BAM), David served on the BAM Council’s Sub-Committee of Academic Affairs of Conference and Capacity Building (AACCB), and is a former Convenor of the Annual Doctoral Symposium of the Academy. A Senior Visiting Research Fellow at the Higher School of Economics (HSE) Laboratory for Economics of Innovation, David has since 2015 conducted research on Russia's Basic Research Program (RBRP) on 'Global Competitiveness’ at the National Research University in Moscow. He is Associate Editor for the Journal of Strategy and Management, and currently enjoys a Visiting Professorship at the Bristol Business School, and an Honorary Research Fellowship at the School of Management, Information Technology, and Public Governance, University of Kwazulu-Natal, South Africa.
Dr Alan Tait
Dr Alan Tait is a Senior Lecturer in Strategy at the University of Portsmouth. He has a keen interest in strategic thinking under the conditions of uncertainty from the perspective of process and practice theory. He has used this to contribute to management development programmes and workshops for a range of external organisations in the public sector as well as the maritime and health industries.
Dr Tait was appointed as a lecturer in strategy at the University of Portsmouth in 2011 before becoming a senior lecturer in 2012. In 2015, he was co-chair of successful British Academy of Management Conference hosted at Portsmouth. Dr Tait was appointed as the Conference Lead for the Faculty of Business and Law in 2017 with responsibility to assist in the bidding and hosting of conferences. Since 2017, they have seen an increase in the number of conferences being hosted by the Faculty.
Benefits of attending
- Gain greater clarity about how strategy is enacted in day‑to‑day activities and how they shape strategic outcomes;
- Gain insight into what constitutes meaningful strategy scholarship;
- Engage with new ways of thinking about the practice turn;
- Improve your understanding of current strategy related research trends and debates;
- Opportunity to connect with fellow academics, and other SAP researchers, all in one place.
Contact
Please contact the BAM Office at [email protected] with any queries.
Event Fee
BAM Member: FREE
Non-BAM Member: £60
If you are booking multiple paid events as a Non-Member, it may be cheaper for you to purchase a BAM Membership as nearly all BAM Events are free or at a discounted rate for Members.
For more information, please visit BAM Membership
Registration closes on 25th May 2026 at 23:59 BST.
Payment and Cancellation Policy
Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received.
Cancellations
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Cancellations received within 14 days of booking your place on the event will receive a full refund.
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Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.
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- Go to your BAM Account
- Click 'My Events'
- Under 'Upcoming Events' will be the booking, please click Cancel Booking
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