Description

Events surrounding the recent coronavirus (COVID-19) pandemic have been characterised as unprecedented given the novelty of the virus, its sources and impact.

Consequently, this has led to various tactical and less strategic responses by government and businesses. These responses have been different than to previous epidemics in 1919, 1957, 1968, and 2009. In addition, there has been much debate about the timing of responses by governments and businesses, including questioning whether they have the resources in place to execute such strategic moves.

All of these developments provide an interesting backdrop for discussing what the onset of a novel occurrence such as the COVID-19 pandemic – on the back of other ‘unprecedented’ events as Brexit, the credit crunch, and 9/11 – means for strategy as a discipline. Does it mean that rational planning approaches to strategy are not being executed well enough? Or does it call for a wholly new way to do strategy? Also, what does this mean for the social practice of strategy? And how does the availability and processing of data influence the responses?

BAM and the BAM Strategy Special Interest Group is pleased to invite you to attend a 90-minute-webinar to explore these and other questions.

Please note that our technology is now limited to 500 attendees and this will be a very popular event; if you register and cannot then participate, please let us know so that we can reallocate the place to someone on the waiting list.

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Who Should Attend?

This session is of particular interest to academics and practitioners who are interested in the implications of the current pandemic for strategy concepts and practice.

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Benefits of Attendance

• Identify current strategy perspectives on the current situation
• Debate the current responses through the lens of different schools-of-thought in strategy
• Explore with panellists how strategy concepts might / might not have to be re-considered

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Speakers

Chairs:

Dr. Inge Hill, Chair, Strategy Special Interest Group

Dr. Alan Tait, Committee Member, Strategy Special Interest Group

Panellists:

Professor Maureen Meadows, Coventry University

Professor Robert Chia, University of Glasgow

Professor Richard Lynch, Middlesex University

Professor Robert MacIntosh, Heriot-Watt University

Professor Paula Jarzabkowski, City University London

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Provider Information

British Academy of Management in collaboration with BAM Strategy SIG

Image by Cottonbro

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Contact

For any queries please contact Raluca Stroe on [email protected]