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Marketers often use their technical prowess and deep subject matter expertise to mark themselves out against other professions and gain influence over important organisational decisions. This might be enough to survive, but is not nearly enough to thrive in an increasingly turbulent, unpredictable and uncertain world.

Move beyond the perpetual discussions on AI and make your contribution to shaping Marketing’s next chapter by discussing and responding to a new research study that re-frames the profession by:

  • Uncovering increasing tensions, strains, conflict and stress in modern marketing work.
  • Identifying the extent and direct causes of marketing’s reducing influence in firms.
  • Providing unique insight into why marketing work is becoming more and more contested and how marketers can positively respond to counter this.

Join marketers, academics and a panel of industry experts to question many of the assumptions marketers make about their profession and start the journey to moving away from perfection to start practicing in a pragmatic, flexible way.

Benefits of attendance
* Hear the latest research on the state of marketing practice in the UK
* Contribute to the discussion about how national marketing institutions such as the BAM marketing and retail SIG, CIM and Worshipful Company of Marketors support marketing going forward
* Network with marketing academics and practitioners.
Provider Information
  • Marketing and Retail SIG
Dr. Keith Glanville, Cardiff Met University
Dr. Gary Burkey, University of Bristol Business School

Plus a panel including June Dennis, Chair of CIM
Event Venue

G.21 Clerici Building,

Oxford Brookes Business School,

Oxford Brookes University,

Headington Oxford,


Event Fee
The event is fully booked.

Payment and Cancellation Policy

Payment for the event must be received before the start date of the event concerned. Access will not be permitted to the event if full payment has not been received. 


  • Cancellations received within 14 days of booking your place on the event will receive a full refund. 

  • Cancellations received after the 14-day cancellation period and later than 14 days before the start date of the event will not be eligible for a refund.  

  • Although we endeavour to run all events as advertised, BAM reserves the right to cancel any event if, for example, there are not enough people to justify running the event or if other significant unforeseen circumstances arise. Please be aware that delegates are always responsible for ensuring their own travel and accommodation against cancellation, and the British Academy of Management is not able to reimburse anyone for these under any circumstances.  

To cancel a booking a cancellation request must be submitted via your BAM Account, to do this:

  • Go to your BAM Account
  • Click 'My Events'
  • Under 'Upcoming Events' will be the booking, please click Cancel Booking
  • Follow the steps and complete the request