Description
This workshop is organised by Ravensbourne University London, Emerging Technology, Business and Social Purposes (EBS Lab), in collaboration with the British Academy of Management Human Resource Management SIG and the Cultural and Creative Industries SIG. The event will be held in person.
The workshop examines how artificial intelligence is reshaping work, skills, and organisational practices, with a particular focus on the creative industries while drawing out implications for HRM within this context and the wider world of work. Bringing together academics and practitioners, the session will explore emerging challenges such as job and skill redesign, workforce capability development, ethical tensions, and evolving employer–employee relationships in AI‑enabled workplaces.
This workshop is suitable for academics, industry professionals, and early-career researchers interested in exploring AI, skills, and the future of work in the creative industries.
Programme
Programme
12:00 – 12:15
Welcome and Introduction
12:15 – 12:45
Topic: AI and the Future of Work in the Creative Industries
Keynote Speaker:
Prof. Nisreen Ameen
Director of the Digital Organisation and Society Centre
AI Policy Advisor, Skills for England
Royal Holloway, University of London
12:45 – 13:15
Topic: Shifting Skills in the Creative Industry
Keynote Speaker:
Jack Perschke
Co-Founder and CEO, Great Wave AI
13:15 – 13:45
Topic: AI, the Future of Work, and Job Crafting
Keynote Speakers:
Dr Harish Jyawali
Associate Professor, Lead-EBS Lab
Ravensbourne University London
Prof. Christos Manolas
Course leader, Lead - AR-VR Lab
Ravensbourne University London
Panos Raptis
Associate professor of Emerging Technologies in Digital Film Production and a filmmaker.
Ravensbourne University London
13:45 – 14:30
Networking
Provider Information
Staged by Ravensbourne University London, Emerging Technology, Business and Social Purposes (EBS Lab), in collaboration with the BAM Human Resource Management SIG and the Cultural and Creative Industries SIG.
Guest Speaker
Prof Nisreen Ameen
Prof Nisreen Ameen is a Senior Lecturer (Associate Professor) in Digital Marketing at Royal Holloway, University of London and Director of the Digital Organisation and Society research centre .
Her research examines digital marketing, responsible AI, and inclusion. She investigate how AI reshapes organisational strategy, consumer behaviour, workforce capability, and policy design, with a focus on inclusion, ethical governance, and sector-level adoption. This interdisciplinary agenda generates frameworks that guide employers and government bodies on responsible AI capability-building and digital innovation.
Nisreen's work has informed national approaches to AI readiness through collaborations with Skills England, Department for Education (DfE), Department for Work and Pensions (DWP), Department for Science, Innovation and Technology (DSIT), the British Academy, and global companies. These partnerships translate research insights into policy and upskilling tools, organisational models, and evidence-led interventions with measurable societal benefit. She is also an international speaker and has delivered over 50 invited talks and keynote presentations to academic, industry, and policy audiences on topics including artificial intelligence, digital transformation, and responsible innovation.
Event Fee
Event Ticket: FREE
Registrations are being organised by Ravensbourne University London. Please head to the registration link to book your place.
Contact
Please contact the BAM Office at [email protected] with any queries.